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HOOD BY AIR IS A MONUMENT TO YOUTH CULTURE – AN INSTITUTION DEDICATED TO NEW IDEAS, HOUSING AND TRANSFORMING THEM INTO WORKS OF ART AND FASHION. 13-YEARS-AGO YOUNG, BLACK AND POC CREATIVES STARTED HOOD BY AIR, CREATING SOMETHING ENTIRELY UNIQUE IN FASHION. OVER A DECADE LATER, WE CONTINUE TO PRODUCE OBJECTS AND ARTIFACTS THAT TRANSCEND ATTITUDES AND IDEAS IN ORDER TO CHALLENGE WHAT LUXURY MEANS FOR FUTURE AUDIENCES. IN RECENT YEARS WE HAVE SEEN THE CREATIVE INDUSTRIES DISTANCE THEMSELVES FURTHER AND FURTHER FROM REAL CULTURE. RADICAL WORKS HAVE BEEN PUSHED OUT BY GENTRIFICATION. THE YOUTH HAVE BEEN ROBBED OF THE PHYSICAL AND PSYCHOLOGICAL SPACES NECESSARY FOR NEW IDEAS TO GROW. THE SYSTEM IS ANTIQUATED, AND WE WANT TO REPLACE IT WITH SOMETHING NEW. THERE IS ANOTHER WORLD THAT NEEDS TO BE CREATED. WE’VE DONE IT BEFORE, AND WE’RE DOING IT AGAIN. TODAY, WE INTRODUCE ANONYMOUS CLUB, A VEHICLE TO PROMOTE AND SPONSOR YOUNG TALENT. THESE YOUTHS AND THEIR PROJECTS WILL BECOME A PART OF OUR WORLD, A COMMUNITY WE CALL THE HOOD BY AIR ALUMNI. HOOD BY AIR, THE NEW INSTITUTION.

A post shared by HOOD BY AIR (@hoodbyair) on Jul 13, 2020 at 6:17am PDT

讓人期待已久的 Hood By Air 終於回歸！曾在2006年創立的 Hood By Air 卻三年前突然宣布暫停營運，而創辦人 Shayne Oilver 和 Leilah Weinraub 分別各自擔任 Helmut Lang 的創意總監和電影方面的發展，而如今品牌官方 Instagram 上預告將會在8月13日正式回歸。

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H 1 3 A 0 8 : 1 3 : 2 0 2 0 HOODBYAIR.WORLD

A post shared by HOOD BY AIR (@hoodbyair) on Aug 3, 2020 at 9:03am PDT

雖然 Instagram 上的預告內容並只是透露出“H13A”及日期，但閃爍電影的幕後謝幕介面設計，特別是「選角」、「製造」、「攝影」等等夠給予「匿名俱樂部」的字樣，更有品牌名稱 Hood By Air 與「博物館」連結。這讓人不禁聯想到電影創作，甚至最後更有 “Based on a novel by Asso” 預告出聯乘合作的內容，值得拭目以待。

>> 在 Magzter 訂閱電子書 click here

>> 訂閱紙本實體書 click here