Model and businesswoman Hailey Rhode Baldwin Bieber has proved time and time again that she has her finger on the pulse of fashion. Whether she’s channeling off-duty east-coast cool or mastering monochrome, her outfits go viral like clockwork, inspiring countless adaptations from her 50 million+ Instagram followers.

In the past, her style combined high-street athleisure with 90s-grunge-made-sophisticated, as seen from her rotation of designer boots, leather, and oversized coats. Now with the aid of acclaimed stylist Dani Michelle, Hailey’s style has shifted towards sleek and minimal — outfits the likes of a butter yellow Jacquemus strapless gown, YSL oversized suit, and a coffee brown monochrome ensemble comprising custom pieces from LaQuan Smith and Magda Burtym. Of course, since establishing her own beauty brand in 2022, no look is complete without a swipe of Rhodes on the lips, otherwise known as her ultimate arms and armour as she overturns the beauty world one and lipgloss at a time.