The designer, who is famously particular about her partnerships, loves the Matrix style, a sleek design inspired by the thick frames used for extreme outdoor sports, such as snowboarding. But those looking for true Instagram potential will love the goggles, which were created using cycling eyewear as a blueprint. Styled with Marine Serre’s signature geometric prints in the campaign, these performance specs, which retail from £175, are a technical fashionista’s dream.

There are two main factors to consider when conjuring up a pair of killer sunglasses, explains Serre, who praises the specialised skills of Gentle Monster’s team. “The first is that you can look at the sun and the lenses really protect you,” she notes of putting the product’s resilience at the forefront of the development process. “And the second is that they give you a special attitude and elegance, creating a layer in between you and the others. Sunglasses are like a garment that protects you and tells a story.” When you put it like that, no wonder royals and models are so rarely seen without their face armour.