Camille Miceli is joining Emilio Pucci as its artistic director, effective immediately. Her first collection is expected in 2022.

“I would like to thank Sidney Toledano for his trust and I am delighted to lead the Artistic Direction of the Maison Pucci, a Florentine brand that has been celebrating the joy and art of Italian living for over 70 years,” Miceli said in a statement. “It’s an honor for me to be able to contribute to the great history of this Italian maison.”

Miceli joins the legendary Italian brand after a period of restructuring. Between 2017 and 2021, Pucci was effectively without a creative director; its collections were designed by an in-house studio team. That’s not to say the house’s output wasn’t exciting; the introduction of patterned bodysuits and sleek minis in recent fall 2021 and resort 2022 collections stoked Gen Z interest, as did collaborations with Christelle Kocher and Tomo Koizumi. But these small wins failed to move the needle on a larger scale. In years past, MSGM’s Massimo Giorgetti infused Pucci with a joie de vivre, and Peter Dundas transformed it into a must-have brand for jet-set sexpots.

 

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Miceli joins the label with a rich fashion history. Her first internship, arranged by her mother (herself a Pucci client) was with no less a figure than Azzedine Alaïa. She then went to work at Chanel and Louis Vuitton, where she started in public relations and segued into jewelry. (In the 2007 documentary Marc Jacobs / Louis Vuitton, Jeanne Baker of Fashion Television memorably opines, “Camille said that we’re not on the list!” while Naomi Campbell checks out Miceli’s earring.)

In 2009, Miceli joined Christian Dior where she oversaw jewelry through Raf Simons’s tenure in 2014, when she introduced the brand’s popular—and oft copied—double ball earring. She rejoined Louis Vuitton in 2014 as the creative director of accessories, working closely with Nicolas Ghesquière on jewelry, shoes, bags, sunglasses, and more.

But more than for her full resumé, Miceli is known in fashion as a bright, bubbly personality with an eternally optimistic outlook on life—and fashion. She told the New York Times that her plans for Pucci will follow accordingly, centering on “joy and well-being.”

Sidney Toledano, the chairman and CEO of the LVMH fashion group and a member of the LVMH executive committee wrote of Miceli’s appointment, “I am certain that her energy and talent as well as the wealth of experience she has gained from the greatest maisons in the [LVMH] group will be key to the success of the brand’s new global project.”