恭喜這隊本地男子組合Mirror,在2023年度叱咤樂壇流行榜頒獎典禮上獲得「我最喜愛的組合」獎項,而組合成員姜濤陳卓賢Ian也奪得個人獎項,備受矚目。2024年1月至2月,Mirror 即將展開「FEEL THE PASSION」巡迴演唱會,更率先在1月2日發行新單曲,展現音樂偶像魅力。

從電視選秀節目誕生的香港流行組合

從選秀節目《全民造星》出身的 Mirror 隊員,這12位大男孩有着不同個性,展現不同男性如活力、感性、率真等多元面貌;正因如此,他們獲得不同歌迷喜愛,各大品牌們亦樂於與他們合作。翻開每本雜誌、觀看公仔箱的廣告時段,又或是瀏覽不同網站時,不難看到他們的蹤影。

值得提及的是,這股Mirror 風潮與韓流顯然不同,後者擁有政府的大力扶植,而且娛樂公司長期投資和全球化的行銷思維;前者則是一家本地電視台製造出來的旋風,這亦反映出本地音樂與影視文化依然有它的潛在發展空間,只要運用得宜,配合天時地利,便成功催生於亂世中的香港流行組合,讓我們重返那個歌舞昇平的流行年代。

 

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成長為新生代偶像,獲不同品牌支持

事實上,看到 Mirror 在今時今日獲得不同品牌的支持,這不是一下子的事情;不同品牌花了好一段時間觀察成員之間的人氣,以及粉絲的支持度,才願意選擇投放資源在十二子身上。當然,這是無可厚非的做法,畢竟,香港很久沒有出現人氣歌手的誕生,同時品牌公關亦有他們自身計算明星帶貨的準則。隨着不同品牌願意拋開傳統的思維,結果這股風潮形成無法阻擋的風向。

在過去幾年,Mirror 成員與品牌緊密合作,在時尚、美妝等品牌活動中頻頻現身,更創立自己個人品牌和商業品牌,而每一次亮相都會締造轟動——幾乎在每一場有Mirror 成員出現的活動中看到龐大的粉絲團應援。Mirror風潮席捲香港,成為一個現象級的音樂組合,亦代表了近年廣東歌樂壇崛起的新生力量,他們的音樂、形象以及參與的多個影視作品,建構了他們豐富多元的影響力,成為新一代眼中閃耀的明星偶像。

盤點過去 Mirror 成員與時尚及珠寶品牌的合作及出席頒獎禮的身影,他們如何成為本地娛樂界的新希望?

LOUIS VUITTON

HONG KONG, CHINA - NOVEMBER 30: (L-R) Ian Chan Cheuk-yin, Edan Lui Cheuk On and Anson Lo Hon-ting of Hong Kong boy group Mirror attend Louis Vuitton Men's Pre-Fall 2024 fashion show on November 30, 2023 in Hong Kong, China. (Photo by VCG/VCG via Getty Images)

HONG KONG, CHINA - NOVEMBER 30: (L-R) Ian Chan Cheuk-yin, Edan Lui Cheuk On and Anson Lo Hon-ting of Hong Kong boy group Mirror attend Louis Vuitton Men's Pre-Fall 2024 fashion show on November 30, 2023 in Hong Kong, China. (Photo by VCG/VCG via Getty Images)

第41屆香港電影金像獎

Edan Lui from the Hong Kong boy band Mirror arrives on the red carpet for the 41st Hong Kong Film awards in Hong Kong on April 16, 2023. (Photo by Peter PARKS / AFP) (Photo by PETER PARKS/AFP via Getty Images)

Edan Lui from the Hong Kong boy band Mirror arrives on the red carpet for the 41st Hong Kong Film awards in Hong Kong on April 16, 2023. (Photo by Peter PARKS / AFP) (Photo by PETER PARKS/AFP via Getty Images)

Jer Lau (C) and Keung To (L) from the Hong Kong boy band Mirror arrive on the red carpet for the 41st Hong Kong Film awards in Hong Kong on April 16, 2023. (Photo by Peter PARKS / AFP) (Photo by PETER PARKS/AFP via Getty Images)

Jer Lau (C) and Keung To (L) from the Hong Kong boy band Mirror arrive on the red carpet for the 41st Hong Kong Film awards in Hong Kong on April 16, 2023. (Photo by Peter PARKS / AFP) (Photo by PETER PARKS/AFP via Getty Images)

第16屆亞洲電影節

HONG KONG, CHINA - MARCH 12: Singers Lokman Yeung, Anson Lo, Edan Lui and Stanley Yau of boy group Mirror arrive at the red carpet during the 16th Asian Film Awards at Hong Kong Palace Museum on March 12, 2023 in Hong Kong, China. (Photo by VCG/VCG via Getty Images)

HONG KONG, CHINA - MARCH 12: Singers Lokman Yeung, Anson Lo, Edan Lui and Stanley Yau of boy group Mirror arrive at the red carpet during the 16th Asian Film Awards at Hong Kong Palace Museum on March 12, 2023 in Hong Kong, China. (Photo by VCG/VCG via Getty Images)

第40屆香港電影金像獎

HONG KONG, CHINA - JULY 17: Members of boy group Mirror perform on the stage during the 40th Hong Kong Film Awards on July 17, 2022 in Hong Kong, China. (Photo by VCG/VCG via Getty Images)

HONG KONG, CHINA - JULY 17: Members of boy group Mirror perform on the stage during the 40th Hong Kong Film Awards on July 17, 2022 in Hong Kong, China. (Photo by VCG/VCG via Getty Images)

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