Fashion

Why Reformation Is The It-Girl Go-To For Weekend Casual

The viral brand is taking over the wardrobes of every familiar face in fashion

by Joy Montgomery

26 Sep 2022

If we told you that there was one brand we keep spotting on style-savvy celebrities, you would probably guess it was a historic fashion house – a Prada, Louis Vuitton or Saint Laurent perhaps – but Reformation? Perhaps not. Yet a quick glance over paparazzi shots and A-list Instagram posts from the last 12 months reveals a different story.

From Kendall Jenner and Kaia Gerber, to Lila Moss and EmRata, Reformation has become the It-girl’s go-to brand for stylish weekend dressing. It might be best known for its ditzy floral dresses – and indeed, there’s no shortage of celebs snapped in these – but the line-up also covers printed denim, kitten heels and strappy tops. The gang’s all here.

At the top of our list is EmRata’s tempting knee-high, square-toe boots, which are exactly what we want to wear now the mercury has dropped – just layer over jeans or under knitted maxi dresses. The denim is also worth a look à la Gigi and Kylie, and whether you prefer it plain or printed, we are under good authority that the fits are impeccable.

So if you’re looking for some celebrity style inspo this season – which also happens to be purse-friendly – allow us to show you all the best star-studded Reformation outfit moments.