The world of fashion is busy. Very busy. Fresh off the Autumn/Winter 2023 season and the Met Gala, global luxury giants the likes of Gucci and Chanel have been busy gearing up for the Cruise 2024 season — and if there is one thing to take away from fashion seasons past, it is that the front row is where the show truly begins.

Aokbab
May 10, 2023 Aokbab Chutimon attends the Chanel Cruise 2024 fashion show in Los Angeles
Photo: Courtesy of Chanel

May 10, 2023 Aokbab Chutimon attends the Chanel Cruise 2024 fashion show in Los Angeles

Photo: Courtesy of Chanel

At the Chanel Cruise 2024 show, Thai actress and Vogue Hong Kong May digital cover star Aokbab Chutimon looked as chic as ever in a glittering red striped sweater, which she styled with a contrasting pair of glossy black leather bermuda shorts and chunky heels adorned with the brand’s iconic white camellia.

Elsewhere in the courtyard of the historic Gyeongbokgung Palace, NewJeans’ Hanni was the centre of attention at Gucci’s Seoul Cruise 2024 show.

NewJeans'
May 16, 2023 NewJeans' Hanni attends the Gucci Seoul Cruise 2024 fashion show at Gyeongbokgung Palace in Seoul
Photo: Han Myung-Gu/Getty Images for Gucci

May 16, 2023 NewJeans' Hanni attends the Gucci Seoul Cruise 2024 fashion show at Gyeongbokgung Palace in Seoul

Photo: Han Myung-Gu/Getty Images for Gucci

She exuded elegance in a cream skirt suit ensemble, which recalls Jackie Kennedy’s signature tailored look. One of the most promising rising stars in K-pop, Hanni was named Gucci’s global brand ambassador in October 2022 and is currently the youngest person to hold the title.

Aespa's
May 16, 2023 Aespa's Winter attends the Gucci Seoul Cruise 2024 fashion show at Gyeongbokgung Palace in Seoul
Photo: Han Myung-Gu/Getty Images for Gucci

May 16, 2023 Aespa's Winter attends the Gucci Seoul Cruise 2024 fashion show at Gyeongbokgung Palace in Seoul

Photo: Han Myung-Gu/Getty Images for Gucci

Meanwhile, Aespa’s Winter also turned heads in a striking red leather skirt, which she styled with a preppy knit polo adorned with Gucci’s iconic red and green Web stripe at the collar and the hems. She completed the look with a Gucci Deco mini shoulder bag, a pair of black Horsebit pumps and, of course, a killer makeup look.

Sơn
May 16, 2023 Sơn Tùng M-TP attends the Gucci Seoul Cruise 2024 fashion show at Gyeongbokgung Palace in Seoul
Photo: @sontungmtp via Instagram

May 16, 2023 Sơn Tùng M-TP attends the Gucci Seoul Cruise 2024 fashion show at Gyeongbokgung Palace in Seoul

Photo: @sontungmtp via Instagram

All eyes were on Vietnamese singer-songwriter Sơn Tùng M-TP at the Gucci Seoul Cruise 2024 show, where he looked effortlessly suave in a shearling-collared black leather jacket and jeans, accessorised with a pair of grey leg warmers slouched over heeled boots — a sign of a true trendsetter. A loyal Gucci fan, he often rocks pieces from the brand in both his music videos and his everyday streetwear looks. Sơn Tùng M-TP also shared a snapshot with Jay Park, showcasing their endearing bromance.

Sơn
May 16, 2023 Sơn Tùng M-TP and Jay Park at the Gucci Cruise 2024 fashion show at Gyeongbokgung Palace in Seoul
Photo: @sontungmtp via Instagram

May 16, 2023 Sơn Tùng M-TP and Jay Park at the Gucci Cruise 2024 fashion show at Gyeongbokgung Palace in Seoul

Photo: @sontungmtp via Instagram

All the way on the island of Isola Bella in Italy, Stray Kids’ Felix brought a splash of colour to the Louis Vuitton Cruise 2024 show by rocking a striking red jacket adorned with monogram prints on the chest pocket and sleeve hems. On the other hand, Thai actor Dew Jirawat opted for a bright, clean look anchored in a palette of light neutral tones.

Stray
May 24, 2023Stray Kids' Felix attends the Louis Vuitton Cruise Show 2024 at Isola Bella in Stresa, Italy
Photo: Lorenzo Palizzolo via Getty Images

May 24, 2023Stray Kids' Felix attends the Louis Vuitton Cruise Show 2024 at Isola Bella in Stresa, Italy

Photo: Lorenzo Palizzolo via Getty Images

Dew
May 24, 2023Dew Jirawat attends the Louis Vuitton Cruise Show 2024 at Isola Bella in Stresa, Italy
Photo: Lorenzo Palizzolo/Getty Images

May 24, 2023Dew Jirawat attends the Louis Vuitton Cruise Show 2024 at Isola Bella in Stresa, Italy

Photo: Lorenzo Palizzolo/Getty Images

Browse the gallery above to see the best dressed Asian stars at Cruise 2024.