Tommy Hilfiger’s Fall 2023 campaign is a vibrant ode to love — not just any kind of love, but the deep, unwavering connections that lie at the heart of family and the relationships shared with those who feel like home. “The campaign is an all-out celebration of our brand values of belonging and inclusivity with a focus on family,” says Tommy Hilfiger. “We’ve brought together a cast of uniquely talented friends and family whose deep bonds and unwavering support of one another reminds me of the powerful relationships I have with my loved ones.”

The new campaign stars musical powerhouses Quincy Jones and SZA with their families respectively, wearing the Tommy Hilfiger Fall 2023 collection. 28-time GRAMMY Award-winning producer Jones is joined by 21 of his family members, including his daughter Kidada, who personally worked with Hilfiger himself on the launch of TOMMY JEANS; elsewhere, record-breaking sensation SZA is joined by her mother, father, niece and beloved friends. 

Beyond the classic American household, the Fall 2023 campaign transports us to South Korea with Stray Kids, the South Korean boy group at the forefront of the world’s Hallyu wave. Brought together through a reality show by JYP Entertainment in 2017, the musical octet has formed a bond like no other through weathering the trials and tribulations that came with fighting for their official debut in the cut-throat world of K-pop. Their self-produced music is not only a shining testament to the members’ raw talent, but also the unparalleled synergy between them, born out of years of cooperation and compromise. In the short five years since their debut in 2018, Stray Kids have left an indelible mark in the global pop scene with their powerful, hip-hop-influenced tunes, notably topping the U.S. Billboard main charts “Billboard 200” and “Artist 100” with their hit album “5-Star” in June 2023. 

In the Tommy Hilfiger Fall 2023 campaign, the eight members – Bang Chan, Lee Know, Changbin, Hyunjin, HAN, Felix, Seungmin, and I.N. – gather in a historic house in Seoul, sharing Korean tea and treats as they listen to cassette tapes and read in the comfort of each other’s company — an everyday yet intimate portrait that paints the core message of “Always Together”: family is more than blood. Family is the people who stick by you through thick and thin, those who give you wings to fly and catch you when you fall. And for the members of Stray Kids, family is found in those who have run alongside them as they relentlessly chase after a shared dream.