Just as skincare is crucial for maintaining a youthful appearance, selecting hair care products that nourish the scalp and improve hair quality is equally important. That’s where KORE’s Cellular Haircare series comes in. Developed by local hair care brand SHHH, this series has revolutionised haircare routines with its advanced formulations, earning itself the prestigious title of Best Luxury Anti-aging Haircare Brand at the 2024 Vogue Hong Kong Beauty Awards

Founded by Hong Kong’s esteemed hairstylist and hairdresser, Marvin Lin, SHHH Group stands as a pioneering force in scalp and hair care research, leading the charge in hair care innovation. Building on the success of its acclaimed anti-aging plant stem cell haircare series, OMG+, SHHH Group proudly presents its latest advancement: the KORE Cellular Haircare series. Representing the brand’s cutting-edge developments in advanced hair solutions, this innovative line is specifically formulated to address everyday hair concerns at the cellular level. Powered by the latest in biotechnology, the KORE Cellular Haircare series delivers high-performance solutions to tackling a myriad of scalp and hair issues. By boosting the seal’s metabolism of subcutaneous follicle tissue and fortifying its defence mechanisms, this groundbreaking collection effectively tackles various hair challenges with precision and efficacy.

The KORE Cellular Haircare Series unveils three new products. Leading the pack is the KORE Regenerative Scalp Toner, featuring a unique blend of patented Pycnogenol & LPS compounds alongside Turmeric Plant Stem Cells. This anti-aging potent formula works by enhancing the microcirculation of the hair and strengthening it right from the roots. Breaking new ground, the KORE Lash & Brow Bio-Revitaliser marks the brand’s inaugural foray into eyelash and eyebrow care. Infused with cutting-edge biotechnologies, this next-generation serum promotes the growth and resilience of eyelashes and eyebrows, fostering healthier and fuller-looking results. Elevating scalp care to unprecedented levels, SHHH Group partnered with a top-tier biotech team in Korea to develop the KORE Bio-Renew Scalp Ampoules. This innovative formula incorporates the revolutionary Spider Silk Protein, known for its ability to stimulate collagen and hyaluronic acid synthesis in the scalp. By enhancing nutrient delivery to the dermis and fortifying the skin’s barrier function, these ampoules offer a transformative approach to scalp health.

With an unwavering dedication to breaking new ground and a steadfast focus on hair wellness, SHHH’s KORE Cellular Haircare series establishes a new benchmark for excellence.