Only a university student when she first started, the radiant He Cong walked her first runways with a spirit of exploration and an open mind. Ten years later, she’s become one of the most representative supermodels of her generation.On the day of the shoot, she exudes an infectious relaxed confidence, palpably lightening the mood for everyone present. He Cong shares how she cultivates strength amidst her busy schedule and how she tries to make the most of everyday.

Cardigan, top, skirt, hat and Eternal Gold chain bracelet in yellow gold with diamonds, all Prada.

Cardigan, top, skirt, hat and Eternal Gold chain bracelet in yellow gold with diamonds, all Prada.

In 2015, all eyes were drawn to the 20-year-old He Cong who made a stunning debut at Paris Fashion Week, quickly rising as one of the most prominent newcomers in the fashion world. Since then her unfaltering spark has brought her to renowned fashion shows and countless  international covers, becoming one of the most iconic Chinese supermodels of her generation. A blend of East and West, He Cong possess Chinese features while embodying the styles of a new generation. In conversations, she radiates strength and ease, making her all the more endearing.  

Dress and shoes, all Prada.

Dress and shoes, all Prada.

What does “strength” mean to you? How would you define it?

He Cong: To me, strength embodies the resilience of the heart—the unwavering will to confront challenges with confidence and surmount them. It empowers me to navigate life with greater fortitude and self-assurance.

Vest, shirt, skirt and shoes, all Prada.

Vest, shirt, skirt and shoes, all Prada.

In your life experiences or daily life, what people or things give you strength? For example, what makes you feel powerful and motivated?  

He Cong: I find profound fulfilment in the act of finishing a book. Given the rarity of quiet moments to immerse myself in reading, the experience of exploring new realms and gaining fresh perspectives invigorates my spirit and fills me with strength.

Blazer, skirt, Eternal Gold necklace in yellow gold and shoes, all Prada.

Blazer, skirt, Eternal Gold necklace in yellow gold and shoes, all Prada.

You began your modeling journey with a sense of curiosity, and now you stand as one of the most prominent models in China, achieving remarkable success on the international fashion stage. What advantages do you believe you possess? Since your debut, have there been any unforgettable memories?  

He Cong: I strive to maintain a calm disposition towards my surroundings, focusing solely on my responsibilities. Occasionally, while browsing through old photographs on my phone, the vivid memories of past events resurface. Each show and every shoot represents an unforgettable experience, a treasure worth cherishing.

Dress and shoes, all Prada.

Dress and shoes, all Prada.

Have you ever faced adversity or difficulties? How do you handle them?  

He Cong: Challenges are inevitable, and I firmly believe that every problem has a solution. Throughout these experiences, it’s vital to uphold a positive mindset, nourish oneself well, and ensure adequate rest.

Dress, Marrknull. Boots, Santoni. Gloves, Yvmin. Earrings, Emporio Armani.

Dress, Marrknull. Boots, Santoni. Gloves, Yvmin. Earrings, Emporio Armani.

Is there anyone in the fashion industry that you look up to?

He Cong: Many seasoned professionals serve as inspirations to me. I hold a deep admiration for Julia Nobis; every time I see her backstage, I feel a rush of excitement. Her dedication to her craft over many years resonates with me, and I truly appreciate her steadfast commitment.

Jumpsuit, earring and sunglasses, all Chanel. Gloves, Yirantian.

Jumpsuit, earring and sunglasses, all Chanel. Gloves, Yirantian.

What is your life motto?

He Cong: I believe in living positively and prioritizing restful sleep! (laughs) As my work often leads to an unpredictable schedule, it’s essential to find balance.

Coat, Sean Suen. Dress, Oude Waag. Wrap skirt, Burberry. Earrings, Dior. Belt, Sankuanz.

Coat, Sean Suen. Dress, Oude Waag. Wrap skirt, Burberry. Earrings, Dior. Belt, Sankuanz.

 What is your daily life like? What do you do when you’re not working?  

He Cong: I cherish the leisurely days spent at home, allowing myself to unwind in solitude. Yet, I also relish outings with friends, exploring new places and enjoying good food. Haha, when I have free time, I prefer to follow my whims and simply enjoy life.

Blazer, hat and Eternal Gold necklace in yellow gold, all Prada.

Blazer, hat and Eternal Gold necklace in yellow gold, all Prada.

If one day you were to stop being a model, what do you hope to pursue?

He Cong: That’s an intriguing question! I often ponder this as well. Modeling has afforded me invaluable experiences and a broader worldview, inspiring countless aspirations. However, my current focus lies in discovering ways to deliver more enriching and captivating content to my audience.

Coat, Sean Suen. Dress and shoes, all Tom Ford. Tights, Wolford. Earring, MOH Jewelry.

Coat, Sean Suen. Dress and shoes, all Tom Ford. Tights, Wolford. Earring, MOH Jewelry.

Additional translation by Karrie Lam

Photography: Jumbo Tsui
Fashion and Creative Direction: Jonathan Yee
Styling: Evan Feng
Casting Director and Creative Producer: Marina Fairfax
Makeup Artist: Yooyo Keong Ming
Hair Stylist: Wenzhi
Set Designer: Fei Fei Li
Movement Director: Andrea Carrucciu
Production: Myself Production Producer: Julien Pegourier
On-Set Producer: Bunny
Production Assistant: Cathy Wong
Fashion Assistants: MuSheng, ChaGuan, Novak Yeung, Shi Si
Hair Assistant: Cui JiaNan