First introduced in the United States in 2020, VIVAIA is a global footwear brand dedicated to crafting eco-friendly footwear that allows modern women to embrace comfort daily without sacrificing style. At some point in our lives, we have probably all questioned: “Are any heels as comfortable as our sneakers?” Well, the answer is VIVAIA.
Signature Flats: A VIVAIA Must-Have
Margot Mary-Jane
The fashion world is in its Mary Jane era. There’s no way to refute that, especially not when A-list celebrities and fashion insiders have all put their best foot forward wearing this one particular pair of Mary Janes. We’re sure you’ve seen them somewhere on your Instagram, and if you’re still left wondering where they are from, these are VIVAIA’s best-selling Margot Mary Janes (you’re welcome).
Alexa Chung wearing VIVAIA’s Margot Mary-Jane Flats in Forest Green
Photo: Courtesy of VIVAIA
“The square toe design is classic and versatile — I’ve worn mine to the office multiple times, styling them with ankle-length denim jeans and baggy cargo pants.” — Karrie Lam
Tamia Mary-Jane AdaptAll™
The Tamia Mary Jane is the more elegant, refined sister of the Margot Mary Jane. The shoe is characterised by its more feminine almond-toe shape and boasts an AdaptAll Strap™ that accommodates different fit preferences.
Joey King wearing VIVAIA’s Tamia Mary-Jane AdaptAll in Black Studs
Photo: Backgrid USA
“There’s always a pair of shoes that you instinctively reach for every time you open your shoe cabinet because they’re so easy to match, comfortable, and chic. For me, it’s the Tamia Mary Janes in almond and black. ” — Second Li
Aria Walker
If you are loyal to the ballet core trend, the Aria Walker is for you. While some may remain skeptical about how comfortable pointed-toe shoes can be, the Aria Walker features a thicker insole with arch and forefoot support — a heel patch further ensures unparalleled comfort.
Emma Roberts wearing VIVAIA’s Aria Walker in Checker
Instagram: @emmaroberts
“I wore these to the Chanel Cruise 2025 show in Hong Kong. I paired the Aria Walker in black with a black plunge-neck jumpsuit and a turquoise tweed jacket for a timeless look. I stood and ran around for hours to conduct interviews and capture footage in these flats — it was extremely lightweight and comfortable.” — Kaitlyn Lai
Level Up: Bold Boots For Any Occasion
Melissa Boots
The block-heel ankle bootie is a wardrobe staple. Under VIVAIA’s touch, the classic shoe is crafted with a stretchy, breathable fabric that hugs your feet just right. It is also equipped with an anti-slip rubber outsole. Slip them on effortlessly and you’re ready to hit the streets.
Julia Roberts wearing VIVAIA’s Melissa Boots in Light Grey
Photo: Gotham/GC Images via Getty Images
“At events or parties, I basically live in heeled boots, and my Melissa boots are a pair I can see myself wearing for every occasion. It’s coming in really handy now as the weather turns cold, the brown nutmeg shade of my Melissas also goes very well with leather or suede pieces.” — Kaitlyn Lai
Alexandra Boots
There’s just something about how the sock boot look combines with a kitten heel. Vivaia’s Alexandra boots will allow you to channel your inner daredevil in the most stylish way possible. And the best part? This heeled boot is water-repellent.
Saoirse Ronan wearing VIVAIA’s Alexandra Boots in Black
Photo: The Image Direct
“If you’re looking to add an edgy touch to your everyday outfit or nail the office siren look, these Alexandra boots will do the trick.” — Second Li
Abby Boots
Imagine the Alexandra Boots, but extended. Knee-high boots have always been a mainstay in winter fashion, and these Abby Boots are crafted from a stretchy knit material that hugs your legs (and keep them warm!)
Emma Roberts wearing VIVAIA’s Abby Boots in Black
Photo: Backgrid USA
“I was initially intimidated by the skinny heel, but they’re actually comfortable like a stretchy sock and exceptionally easy to walk in due to its pressure-relief insole. The Abby boot that I have in black would look great with mini skirts or oversized sweaters for the cooler months.” — Karrie Lam
Head Over Heels: Timeless Heels From Day To Night
Julie Pro
The Julie Pro has received the stamp of approval from Selena Gomez and Jenna Ortega, who have both stepped out in the beige and black iteration. Characterised by its toe-cap detail featuring various colour combinations, these block heels can easily take you from the office to a casual dinner with friends.
Selena Gomez wearing VIVAIA’s Julie Pro in Beige & Black
Photo: @selenagomez
“If I didn’t look down at my feet, I would’ve thought I was wearing sneakers instead of heels. My feet feel very supported by the insoles. It’s an essential for any working woman.” — Kate Ho
Addison
The return of the slingback kitten heel is a fashion phenomenon that is hard to miss. While its heel might be delicate, the iconic ‘70s style has made a comeback stronger than ever — and you can embrace it in comfort while wearing VIVAIA’s Addison. Take a style cue from Lindsay Lohan for a sleek, black look!
Lindsay Lohan wearing VIVAIA’s Addison in Black
Photo: Backgrid USA
“I’ve never worn slingback kitten heels in my life (mostly because I’m afraid of tripping in them), but these Addison heels felt so secure to walk in. I have been converted.” — Kaitlyn Lai
