As the founder of fashion and design retail concepts Alex Eagle and The Store, it’s little surprise that Alex Eagle’s home is a treasure trove of delights. She has travelled the world over (both physically and through the lens of Instagram) in search of niche, often little-known, always unequivocally cool, brands that are crafting products in line with her aesthetic – one that has amassed a loyal following from those in-the-know. Her stores – in Berlin, London and Oxfordshire – capture this eclectic nomadism as they at once become a joyful journey of discovery, of the work of an emerging artist, exquisite Italian furniture, handcrafted ceramics or a fashion edit that includes her own line of bespoke tailoring, pieces of which popped-up in Lane Crawford Hong Kong last year. But that sense is multiplied in her home – a Soho loft apartment that she’s lived in for seven years with her husband and children. “I love Soho,” says Alex, who grew up in West London. “There’s always an opening or happening – there’s a great energy.”

Despite its large, open-plan, industrial-like space, the apartment is divided into definitive parts to suit Alex and her family’s lifestyle. There’s the “family zone” – a Plain English-designed kitchen spilling out into a dining and sitting room – at one end while the more formal “entertaining room” lies at the other, and the bedrooms beyond that. Throughout, simple Dinesen flooring and plenty of natural light allow art and design to take centre stage, creating the feel of a well lived-in gallery. “It’s really an ever-evolving space with a lot of fluidity,” says Alex. “I follow the scheme of if you love it, it will all work together.”

And it does. High-end furniture from the likes of Jean Prouvé, Donald Judd and Yves Klein sit alongside flea market finds and Japanese ceramics. “I accidentally buy ceramics everywhere,” laughs Alex. “I think I’m a minimalist but I’m actually not at all. I’m a maximalist. I’m a Gemini – I like to clear out and start again every now and then but before long there’s more cushions, more colour, more pictures, more objects.” There is a touch of the nautical about the apartment too: the dining room table belonged to an 18th-century ship; and an old captain’s chair sits in one corner of the kitchen. In the sitting room, beside an Axel Vervoordt coffee table, are a pair of mid-century sheepskin Philip Arctander Clam Chairs, and seaside-inspired blue and white stripes are recurrent throughout the home.