Fashion designer Bella Freud is a master in mid-century modern style. That we know from her ready-to-wear collections, with their instantly recognisable seventies-inspired slogans, but behind the doors of her west London home, the same is true. A collaboration with interior designer Maria Speake of Retrouvius, also behind the look of Bella’s Chiltern Street store, her apartment is a feast of colour, pattern and texture that captures Bella’s inherently artistic spirit, in-part inherited from her father, the late painter Lucian Freud. “The key for me is to have a beautiful interior that is not anonymous,” says Bella of her characterful home. “I try not to have a formula so I can be open to new ideas. I like to examine why I’m resistant or drawn to something, then see if I can go beyond that. I do have lots of things I hate and love but I don’t always know what they are at first.”
Two predominant colour schemes run throughout the apartment, dominated by shades of green and orange respectively. The former is represented in the hallway, with its metallic green wallpaper and fig trees, and the sitting room with its grass-green feature wall and carpet. “I have a major crush on carpet,” says Bella, “I love the velvety fineness of it, the way it absorbs and quietens the light and sound. I feel happy whenever I walk into my sitting room and see the big strip of green.” The kitchen, with its ornate parquetry, has a green and pink floral wallpaper for a feature wall while the downstairs loo and panelled laundry room are painted a dark forest green. Accents of brass add warmth to the spaces, from wall sconces and taps to the trims of furniture and doors.
Bella’s bedroom and bathroom encapsulate the orange scheme, with the walls and carpet a burnt orange, offset by geometrically-arranged marble tiles in the bathroom, and the pink and red bed linen. The colours combine in the library, where a bold orange-red carpet is mellowed by pastel mint-green walls. “I want both excitement and calm in my interiors,” says Bella. “The way I put colours together is similar in my fashion and interiors. I am always looking for ways that a colour will give extra life to another colour, it is exciting when that happens.”
Large Crittall windows separate the rooms, creating a seamless fluidity and sense of space. “My home is so beautiful, I love being in it. My favourite activity is having breakfast – that moment of bliss while eating toast with marmalade and drinking black coffee,” says Bella. “The rooms are divided by big internal windows so I feel like I’m connected to it all while I sit in my kitchen, waiting for the adrenaline to kick in.” Contemporary artwork is arranged throughout, including numerous recognisable pieces by Bella’s father Lucian Freud. “Art, whether it is a poster from a magazine or a Picasso, should look natural rather than a showpiece that everything is arranged around,” says Bella.
Designer Maria Speake helped Bella from the outset, with the pair tearing down the former studio to start afresh. They turned to Maria and her husband’s reclamation business Retrouvius for help sourcing fittings, including an unusually exciting find in the form of a loo. “I always wanted one of those loos with blue painted flowers on it – they were popular in the Victorian era – and Maria found one,” says Bella. Other successful finds came from “a wonderful shop called Gallery 25 in Pimlico Road which is still just affordable. I bought the 70’s chrome consoles and mirrors from there and we turned them into the double basins in my en-suite bathroom. The paint colours are from my favourite shop in the world called Papers and Paints on Fulham Road.” Bella credits “Maria’s approach of not trying to replace everything – she does this in such an imaginative way. For instance, when we needed an extra foot of kitchen flooring and couldn’t match the colour, she suggested another colour for the missing bit. It looked good.”
The pair’s design compatibility has extended beyond Bella’s home and store to projects including an apartment in the redeveloped ex-BBC Television Centre, while Bella has also lent her creative eye to Laylow, a private members’ club in Notting Hill, close to where she lives. “I was born in West London and I feel like I belong here,” says Bella. “I know the area so well, people I don’t actually know that I’ve passed in the street a million times now nod or say hello. I know I can find things in this area and there are cafes that I like to sit in and muse, alone.”
As Bella enters the 30th anniversary year of her brand, she touches on an aesthetic that has been as integral to fashion design as it has to all of her creative pursuits, from interior projects to collecting art. “I want the feeling of calm to come from a sense of wellbeing but I want to feel stimulated by the pleasure of the aesthetic,” she says. “I like clothes to do that too, to feel at ease but that they are editing me and making me look good so I can feel confident. I like the idea of upmarket irreverence – that describes everything I admire aesthetically and intellectually.”
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Editor
Alice Riley-SmithCredit
Photography: Michael Sinclair