Earlier this year, rumours of a new girl group under South Korean entertainment agency The Black Label began swirling around the internet, all thanks to a series of rehearsal room photos that showed a group of too-cool-for-school girls trainees—the alleged members of the rumoured group. Fast forward to today, the group has finally been announced and is slowly unveiling its members. Here’s everything we know about MEOVV so far, from speculations to hard facts.
MEOVV has dropped their debut single “MEOW”
MEOVV has officially released their first single and of course, it’s called “MEOW”. The track arrives with a music video that sees the members rocking an undeniably cool-girl wardrobe made up of baggy cargo denim, Chanel chains, edgy black leather, and sporty “blokecore” essentials. Fierce feline energy is through the roof as the girls sing “Meowww… We don’t run, we don’t chase ’em”, throwing in subtle cat ears and claws into simple yet impactful jazz funk choreography. “MEOW” is K-pop girl crush through and through.
MEOVV has 5 members
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On August 16, The Black Label took to Instagram to officially announce the arrival of MEOVV. The news came with a trailer showing five black cats perched atop the The Black Label headquarters in Hannam-dong, and a tag for the MEOVV Instagram account. The group has now pulled back the curtain on all its members: Ella Gross—a former child model who rose to online fame for her beauty and striking resemblance to Blackpink’s Jennie—Gawon Lee, Sooin, Anna and Narin.
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K-pop fans have long been theorising about the full the lineup, with 20-year-old Korean-American dance prodigy and choreographer Bailey Sok among the most highly anticipated after her appearance in the viral trainee photo. She’s already made her name in the K-pop sphere for her work with Red Velvet, Aespa, Taemin, and Kai, so if she’s not debuting as a member of MEOVV, perhaps she’ll be working her magic as their choreographer. Fingers crossed!
MEOVV is the The Black Label’s first girl group
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The Black Label was founded by renowned Korean producers Teddy Park and Kush, the brains behind some of Blackpink, 2NE1 and Taeyang’s biggest hits. Now home to K-pop artists like Jeon Somi and Blackpink’s Rosé, the agency first launched in 2015 and is an associate company of Hallyu giant YG Entertainment. In February, The Black Label announced plans to debut its very first K-pop group and by April had filed a copyright trademark for the name MEOVV.
MEOVV is holding a pre-debut listening event
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While the official debut showcase date for MEOVV has yet to be disclosed, The Black Label has broadcasted details for a unique pop-up store experience for eager fans. The “MEOVV Debut Pre-Listening Pop-Up” will be held at The Hyundai Seoul from August 29 to September 4, offering visitors the chance to purchase MEOVV merchandise and snap a few pictures at a designated photo zone. Those who register for the event in advance will be permitted access to an exclusive listening booth for a sneak peak into MEOVV’s upcoming music.
MEOVV is also represented by Capitol Records
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It looks like MEOVV is going global! American music giant Capitol Music Group took to Instagram with a MEOVV teaser of their own; this time five black cats convene atop the iconic Capitol Records Tower in California. CMG’s flagship label has recorded with some of the most exciting artists of our time, including Troye Sivan, Katy Perry, and Sam Smith.
*This story is being regularly updated to reflect current events
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Alyanna Raissa J. PayosCredit
Lead image: @meovv via Instagram