Apart from skincare, scalp and hair care have become a major trend in the beauty industry in recent years. Before this trend even took off, a Hong Kong brand has long dedicated itself to researching and specialising in scalp care. The brand is the winner of this year’s VOGUE Beauty Awards for Best Luxury Haircare Brand: OMG+ Anti-ageing Haircare by SHHH.

The OMG hair care series was launched by Marvin Lin, a hairstylist with nearly 25 years of experience who has worked with royal families and a celebrity clientele. Launched in 2022, OMG+ is an upgraded and advanced version of the existing OMG series. Marvin’s always been passionate about the importance of scalp care. She believes that maintaining a healthy scalp and hair is the precondition to transitioning between different hairstyles without worrying about damage — it is an essential element for accentuating your natural beauty. Through years of word-of-mouth and research and development, OMG has managed to change the public’s perception of hair care, attracting loyal fans from all over the world.

The latest OMG+ is formulated in Japan with the highest standards, using an effective formula that consists of over 96% naturally derived ingredients. Plant stem cells, low-molecular ingredients, and plant extracts help to activate the scalp and revive your strands from the root, restoring your hair back to full health. The collection comprises shampoo and treatment products divided into three categories: Scalp, Airy and Glossy. They can be mixed and matched to suit different moods and styling needs — and to ultimately address unique hair concerns. OMG+ is also eco-friendly and uses 30% bio-based recycled PET bottles, making it truly sustainable. The series defines a true luxury experience, from the ingredients right down to the bottle itself.