The “clean” beauty movement is at an all-time high right now. Though the definition of “natural” or “green” beauty is still up for debate, it’s undeniable that consumers in the age of information want environmentally-friendly products made with non-toxic ingredients and fewer unnecessary chemicals. While skincare has largely been the catalyst for this positive change, the clean beauty movement has swiftly expanded into makeup with contemporary labels releasing formulas that deliver great colour payoff and performance with “good for you” ingredients. Leading names such as RMS, ILIA and Kjaer Weis have also established an editorial eye for chic colour curation and packaging that challenge the unaesthetic stereotype once associated with “natural” beauty. Below, we select our favourite “clean” makeup products covering foundation, cheek, eye and lip colour.

Foundation

Cheek