Fenty Beauty hit the cosmetics industry by storm when it launched in the autumn of 2017. Founded by Rihanna, and with the backing of LVMH, the instant impact of the brand was likely inevitable but, beyond this, the launch product itself – a 40-strong foundation range that included shades for everyone, demonstrated in a diverse marketing campaign – was worthy of the hype. With the Rihanna effect as a catalyst, the brand’s makeup collection now incorporates face, lip and eye products, while it branched out into skincare with the arrival of Fenty Skin earlier this year.
This festive season, Fenty Beauty launches a range of limited-edition gift sets featuring a covetable curation of products. For party-ready lips, there’s new shades of the Gloss Bomb and Stunna Lip Paint, both available in mini sets, the former comprising four bold colours with a high-shine finish and the latter debuting two deep red tones in matte. For the eyes, there’s the Full Snap Eyeshadow and Mini Mascara Holo’daze Set promising voluminous lashes paired with one of six new matte and shimmer shades of eyeshadow. From Concrete Lavender’s grey-pink matte hue to Violet Vibez’ purple duochrome, there’s a shade to flatter all eye colours and skin tones. The Fenty Glow Trio Face, Lip & Body Set combines the Gloss Bomb Universal Lip Luminizer, Cheeks Out Freestyle Cream Blush and Diamond Bomb All-Over Diamond Veil.
While the holiday season may take a different steer this year, there’s no better time to foster cheer and a sense of occasion with a festive makeover.
Editor
Vogue Hong Kong
