We all know about the 20-year rule, by which it takes roughly two decades for a trend to go from peak popularity into obsolescence, and back into the limelight again. Yet with the advent of internet culture, designers today are drawing inspiration from much further back. In our April issue, Vogue took a look back at the past 100 years in makeup trends as reimagined through the lens of today.
1920s: Strong and independent
Sublime Skin Highlighting Trio, Pat McGrath. Powermatte Lip Pigment #Vain, Labs NARS. Naked Cherry Eyeshadow Palette, Urban Decay.
Dress and gloves, all Gucci. Earrings, Crescioni
1940s: Feminine and elegant
Naked 3 Eyeshadow Palette, Urban Decay. Powermatte Lip Pigment #Don’tstop, NARS.
Headpiece, Marc Jacobs. Dress, Celine. Gloves, Gucci.
1960s: Space Age
Unlimited Breathable Lasting Foundation SPF 24/PA+++, Shu Uemura. Show On Stage Liner #91 Matte Black, Dior.
Earrings and headpieces (worn as necklace), all Simone Rocha. Dress, Mulberry. Gloves, Gucci.
1970s: Naturally pastel
Fresh Cushion Blush #Tokyo Vibe Red, Shu Uemura. Pigment #Mutiny
& #Viole, M.A.C.
Dress, Marc Jacobs.
1980s: Neon colour
Powder Blush #HyperFresh, Chanel. Eye Shadow
#Rule, M.A.C.
Ear cuff, Miu Miu. Dress, Celine.
1990s: Edge Vamp
Lipstick #Satin Black, Make Up For Ever. Stunna LipPaint Longwear Fluid Lip Colour, Fenty Beauty by Rihanna. Naked 3 Eyeshadow Palette, Urban Decay.
Blazer, Celine. Top, Marques Almeida from Net-a-Porter.
Photography: Leungmo
Makeup: Angus Lee @ Zing the makeup school
Styling: Alva Chung
Editor
Alva Chung
