Who’s that girl? If you were stumped by the teasers Givenchy posted on Instagram yesterday, showing only the outlines of “the new face of Givenchy,” the answer was revealed today: Ariana Grande. Of course, many Instagram followers guessed it right away—the extra-long ponytail was a good tip. Earlier this morning, the pop star shared a black-and-white video revealing only her famous hairstyle, a glimpse of a pearl headband similar to the ones Gal Gadot and Givenchy’s artistic director Clare Waight Keller wore to the Met Gala, and a dress with a cut-out back that looks strikingly close to Audrey Hepburn’s iconic number in Breakfast at Tiffany’s. The caption included only two hashtags: #GivenchyFamily and #arivenchy.
View this post on Instagram
In a release, Grande said: “I am so proud to be the new face of Givenchy. It is a house I have forever admired, and to now be part of that family is such an honor. I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful, but I’m proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be.”
That “family” she’s joining includes notable Givenchy fans like Gadot, Meghan Markle, and Julianne Moore—not to mention Hepburn, “the original brand ambassador” who wore her friend Hubert de Givenchy’s designs on and off screen. None of those celebrities have their own hashtag, though. So what does #arivenchy mean? Perhaps a collaboration is in the works. It would mark the second time LVMH has teamed up with a pop icon today, after formally announcing its plans to launch Rihanna’s luxury line, Fenty. Or maybe this is simply signaling a new look for Grande, one marked by Waight Keller’s sculptural tailoring, feathered dresses, and latex couture. It would be a departure from Grande’s more youthful crop tops and sequined miniskirts, but with her 26th birthday coming up in June, perhaps she’s ready for a (seriously haute) change.
Originally published on Vogue.
Editor
Emily Farra
