As Hailey Bieber demonstrated in her Vogue Beauty Secrets video last year, she knows a thing or two about makeup. And now, it appears the 22-year-old model is taking her know-how to market with multiple sources reporting that her team has filed paperwork for the trademark “Bieber Beauty” to launch a cosmetics line.

Bieber foreshadowed an eponymous brand last September when she submitted an application to trademark her new married name. This isn’t her first foray into beauty either—she’s served as a face for Bare Minerals, ModelCo, and L’Oréal Professionnel. If Bieber’s nearly 20 million Instagram followers and the success of celebrity peers who’ve launched their own beauty companies, such as Rihanna and Kylie Jenner, are any indication, her makeup range is primed to be a sensation. Not to mention that she and husband Justin Bieber, who starred on the cover of Vogue’s March issue together, seem to be building a newlywed empire with the pop star pausing his singing career to focus on self-care and his new neutral-minded streetwear line, Drew House.

While Bieber has yet to officially comment on what’s in store for her new endeavor, her signature back-from-the-beach glow, as well as her desert island essentials—mascara and lip balm—may offer clues as to what her debut offerings will be.

No matter what the future holds, one thing’s for certain: Beliebers will be waiting with bated breath.

Originally published on Vogue.