They say that age is just a number, well at 17 years old, NewJeans’ Haerin continues to prove that her youth does not stop her from reaching for the stars. At 16 years old, she became Dior’s house ambassador for jewellery, fashion and beauty. This makes her the first K-pop idol to be named ambassador of all three categories simultaneously. Known for her mysterious cat-like charm and a proven ability to pull off any style, it comes as no surprise that she has been chosen for the honour.
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“This is an opportunity to celebrate the privileged ties binding more than ever the NewJeans singer and Dior. Between elegance and audacity, a unique friendship in the name of creativity,” Dior said in a press statement.
While Haerin was officially appointed house ambassador in April 2023, observant fans have long been speculating about the role after noticing her frequent Dior outfits at airports and award shows.
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For her first jewellery campaign, the global K-pop star brought youthful charm to Dior’s Rose des Vents series wearing Victoire de Castellane designs inspired by Monsieur Dior’s lucky star. The series features a golden eight-pointed wind rose star motif – the earrings in particular are embellished with diamonds and ornamental stones, comprising a distinctive double earring design.
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Most recently, Haerin graced the Dior Cruise 2024 launch event in Hong Kong, once again donning the Rose des Vents series. This time dressed in Dior’s 2024 Resort collection, she pairs the shining jewels with an embroidered blouse tucked into a swishing tiered skirt. And of course, a meticulously crafted butterfly corset that echoes the butterfly studs and charms of her Lady D-joy bag weaved the whole look together.
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If there’s one takeaway from this ambassadorship— besides confirming Haerin’s star power — it is how to blend classic styles with the exciting trends of today. In this particular instance, Haerin’s pairing of Kiko Kostadinov’s Lella Hybrid Shoes with the Miss Dior Top Handle bag effortlessly ties together “broquette” coolness with timeless elegance. Styled with lavender flared pants and a grey cardigan with floral embroidery, Haerin perfectly encapsulates the all-embracing sensibilities of Gen-Z fashion.
Browse more of Haerin’s stunning Dior moments in the gallery above.
Editor
Karrie Lam
