As Vogue editor in chief Anna Wintour said: “Positivity is such a precious commodity right now.” Indeed, we are all desperately seeking signs of optimism, as the numbers of coronavirus cases around the world continue to surge and the length of time that we must stay apart only grows longer. The good news is, some of those signs of hope are now coming from within the fashion community.

In Europe, luxury labels have been mobilising their resources in an effort to fight the virus and aid those in the medical fields working tirelessly and fearlessly to save lives. Burberry announced over the weekend that it was taking a multi-pronged approach: utilizing its global supply chain to deliver over 100,000 non-surgical masks to the U.K. National Health Service; reorganising its trench coat factory in Castleford, Yorkshire, to make non-surgical masks and gowns for patients; and funding vaccine research as well as donating to various charities. Giorgio Armani and Prada are reconfiguring factory operations to help produce medical scrubs, while the likes of Versace and Gucci are making large donations to hospitals in Italy. Today, Chanel, also began producing hospital masks and gowns, and promised to directly pay its employees in France for the next eight weeks, rather than rely on the country’s emergency unemployment funds.

In the U.S. Ralph Lauren’s company donated $10 million to fighting COVID-19, $1 million of which will be given to the CFDA/Vogue Fashion Fund’s A Common Thread initiative. The impacts of this virus are overwhelming, to healthcare workers, independent businesses, and the economy at large. But the list of designers and global brands that are spreading messages of positivity continues to grow day-by-day. Here, we highlight a few more that are taking on the battle against the coronavirus. We’re all in this together.

Tom Ford

Starting today, Tom Ford will donate 10% of all online sales to A Common Thread. As an incentive to shop online for a good cause, they’re also offering free virtual styling appointments and consultations.

Elaine Gold Launch Pad Program

Today, the Elaine Gold Launch Pad Program, in collaboration with the Accessories Council and the CFDA, pledged a $250,000 donation to A Common Thread. They have also pledged to match an additional $250,000 if someone donates.

Brooks Brothers

Brooks Brothers has begun the process of turning over its New York, Massachusetts, and North Carolina factories to produce medical masks and gowns instead of ready-to-wear clothes. They hope to manufacture 150,000 masks per day and will begin production on gowns soon.

Camera Nazionale della Moda Italiana

The National Chamber of Italian Fashion has raised $3 million for its initiative “Italia We Are With You.” The money will go toward funding medical equipment such as ventilators and N95 masks for hospitals throughout Italy.

Saks Fifth Avenue and Hudson’s Bay

Saks Fifth Avenue and its sister company Hudson’s Bay have pledged $1.3 million to fight the coronavirus crisis. Saks Fifth Avenue will donate $600,000 to New York Presbyterian Hospital, Girls Inc., and Bring Change to Mind, while Hudson’s Bay is giving $500,000 (CAD) to Food Banks Canada and Kids Help Phone.

Alejandra Alonso Rojas

The New York–based designer is donating 30% of the proceeds from her brand’s e-commerce site to God’s Love We Deliver and No Kid Hungry.

Bulgari

A few weeks after the Roman jewelry house donated to the Spallanzani Hospital in Rome, it recently announced that the company would be manufacturing and donating several hundred thousand bottles of hand sanitiser to medical facilities through the Italian government.

Self-Portrait

Creative director and founder Han Chong has pledged 10% of all online sales for the next 30 days to the National Emergencies Trust to help those deeply affected by COVID-19. Additionally Self-Portrait will also be releasing a free digital coloring book for families to download as an activity for kids at home.

Chloe Gosselin

For the next eight weeks, designer Chloe Gosselin will be donating 30% of all e-commerce proceeds to No Kid Hungry and WC Kitchen.

Nordstrom

The Seattle-based department store is working with Kaas Tailored and its teams in California, Texas, Oregon, and Washington to sew more than 100,000 masks that will be given to the company to use for sanitation purposes as it continues to stay open. Nordstrom will also donate masks to Providence Health and Services, and it’s been giving to local charities like Seattle Foundation and Youth Care.

Ermenegildo Zegna

The Zegna family and corporation has pledged nearly $3.3 million to the Civil Protection Department in Italy, which will go toward supporting doctors, nurses, volunteers, and scientists throughout the country.

Tapestry

The U.S.-based parent company of Kate Spade, Coach, and Stuart Weitzman has donated 15,000 face masks to various hospitals both at home, as well as in the U.K. and Spain. It also plans to match employee donations to coronavirus causes up to $10,000 per employee.

Nike

Nike has pledged a total of more than $15 million to help fight COVID-19, including major donations to the Oregon Food Bank, the Oregon Community Recovery Fund, and the Oregon Health and Service University. The Nike Foundation is giving $1 million to the COVID-19 Solidarity Response Fund, as well as to various response funds around the world.

Moncler

The luxury label has donated €10 million to build a new hospital for coronavirus patients in Milan.

Previously published on US Vogue