The coquette aesthetic needs little introduction. Bows, ruffles, lace – anything whimsical, girlish and demure – have had the fashion set in a chokehold for the better part of two years. Rising to internet fame in 2023, this trend showed no signs of waning in 2024, weaving its way from TikTok and Instagram to runway fashion and celebrity wardrobes. Part of its influence and resilience stems from its crossover with other popular trends like balletcore and cottagecore, with all three featuring prominently across 2024/2025 runways.

Designers that already naturally follow a feminine and flou design language – Sandy Liang, Cecilie Bahnsen, Ganni and more – lead the way with delicately ruffled gowns, silky tops and trend-forward bags, all tied up with a bow (or three). We’ve rounded up some of our favourite bow-adorned designs to lean into this trend—however you see fit.