Charli XCX’s latest album, BRAT, has found commercial success and a devoted cult following in the blink of an eye. Produced by hyper-pop legend A.G. Cook, this electronic dance album revives indie sleaze, electroclash, and 2000s NYC party culture, resulting in a feast of party-club-rat girl anthems with heartfelt lyrics. It is no secret that the album is being blasted on repeat this season, but beyond the playlist, it has also given rise to a new cultural phenomenon — Brat Summer. 

charli
Photo: @chrishoran20 via Instagram

Photo: @chrishoran20 via Instagram

At its core, a Brat Summer is all about being blunt. Not to be confused with its not-so-distant relative, Rat Girl Summer, Brat Summer celebrates courage and introspection. The essence of Brat Summer is encapsulated in the song “360”, which opens the BRAT album. Its viral music video stars heavy-hitter It-girls like Julia Fox, Quenlin Blackwell, Gabbriette and Chloë Sevigny, who flaunt minimalist yet high-impact designs that have quickly become the Brat Summer uniform. Lyrics such as “I don’t (expletive) care what you think”, and “baby, tears all gone” paint an image of who a Brat Girl should be — a girl who is brutally honest about her emotions and unapologetic about it. 

If you’re looking to embrace your inner Brat this summer, here is a guide on how to channel the right energy. 

Step 1: Have A Brattitude

charli
Photo: @terrencefoconnor via Instagram

Photo: @terrencefoconnor via Instagram

Having a Brattitude is being self-assured, so much so that you believe you are “number one”. The Brattitude persona revels in performative displays, calling the paparazzi (AKA your friends) to capture the moment, declaring anything green as Brat, and strutting with an almost predatory intensity. This attitude channels the dead-eyed, mean girl-esque “DUI stare” described in Charli XCX’s song “Spring Breakers” – a glazed, confrontational gaze that dares onlookers to challenge the Brat’s supremacy. Brattitude is about wielding one’s fashionable status like a weapon, asserting dominance through bold, uncompromising style choices and an unapologetic, rebellious spirit.

charli
Photo: @brianaandalore via Instagram

Photo: @brianaandalore via Instagram

Step 2: Dress Like A Brat

charli
Photo: @juliafox via Instagram

Photo: @juliafox via Instagram

The Brat Summer aesthetic is not just about having a high-fashion sensibility, but wearing your brattitude. As Charli’s stylist Chris Horan explains, it’s not about being the “cool girl” – it’s about feeling like the cool girl and exuding that energy. Without a defiant spirit, no designer look can replicate the true Brat aesthetic. Characterised by a lack of loud colours, busy patterns, or excessive ornamentation, a Brat outfit can look deceptively simple — but what makes or breaks the look is whether it feels, in Horan’s words, “really strong and bitchy.”

charli
Behind the scenes direction for the 360 Music Video
Photo: @alexconsani via Instagram

Behind the scenes direction for the 360 Music Video

Photo: @alexconsani via Instagram

A Brat does not necessarily adhere to a specific category of clothing, but traces of hyperpop and indie-sleaze fashion can be spotted in the Brat uniform. A Brat’s wardrobe is dominated by sleek, form-fitting silhouettes awash in a monochromatic palette. Think micro-shorts, baby tees, corsets, and strappy dresses, punctuated by crystal embellishments, leather accents and lace details. Lingerie such as bralettes and panties are worn as outerwear to lend a touch of “trashiness” to the glamour, while non-conformist accessories such as heavy-duty belts, futuristic sunglasses, and big furry hats will make any Brat stand out from the crowd. Slick your hair back, throw on an oversized leather jacket and hit the streets in chunky black boots. Oh, and don’t forget to trim or bleach your brows to truly complete your look.

charli
Dion Lee Column Corset Top; HK$3,370 at mytheresa.com, Vaquera Ruched Detailed Mesh Top; HK$3,911.75 at farfetch.com, Rick Owens Wool-Trimmed Velvet Biker Jacket; HK$20,555 at net-a-porter.com, Dsquared2 Icon Logo-Detail Briefs; HK$463 at farfetch.com, Maison Close L'Amoureuse Sheer Stirrup Leggings; HK$842 at farfetch.com, Gentle Monster Mugler - Spiral 02 CS1; HK$‌3,060 at gentlemonster.com, Loewe Paseo Small Leather Tote Bag; HK$ 22,550 at mytheresa.com, The Attico Robin Layered Leather Knee Boots; HK$9,700 at net-a-porter.com

Dion Lee Column Corset Top; HK$3,370 at mytheresa.com, Vaquera Ruched Detailed Mesh Top; HK$3,911.75 at farfetch.com, Rick Owens Wool-Trimmed Velvet Biker Jacket; HK$20,555 at net-a-porter.com, Dsquared2 Icon Logo-Detail Briefs; HK$463 at farfetch.com, Maison Close L'Amoureuse Sheer Stirrup Leggings; HK$842 at farfetch.com, Gentle Monster Mugler - Spiral 02 CS1; HK$‌3,060 at gentlemonster.com, Loewe Paseo Small Leather Tote Bag; HK$ 22,550 at mytheresa.com, The Attico Robin Layered Leather Knee Boots; HK$9,700 at net-a-porter.com

charli
Dion Lee Column Corset Top; HK$3,370 at mytheresa.com, Vaquera Ruched Detailed Mesh Top; HK$3,911.75 at farfetch.com, Rick Owens Wool-Trimmed Velvet Biker Jacket; HK$20,555 at net-a-porter.com, Dsquared2 Icon Logo-Detail Briefs; HK$463 at farfetch.com, Maison Close L'Amoureuse Sheer Stirrup Leggings; HK$842 at farfetch.com, Gentle Monster Mugler - Spiral 02 CS1; HK$‌3,060 at gentlemonster.com, Loewe Paseo Small Leather Tote Bag; HK$ 22,550 at mytheresa.com, The Attico Robin Layered Leather Knee Boots; HK$9,700 at net-a-porter.com

Dion Lee Column Corset Top; HK$3,370 at mytheresa.com, Vaquera Ruched Detailed Mesh Top; HK$3,911.75 at farfetch.com, Rick Owens Wool-Trimmed Velvet Biker Jacket; HK$20,555 at net-a-porter.com, Dsquared2 Icon Logo-Detail Briefs; HK$463 at farfetch.com, Maison Close L'Amoureuse Sheer Stirrup Leggings; HK$842 at farfetch.com, Gentle Monster Mugler - Spiral 02 CS1; HK$‌3,060 at gentlemonster.com, Loewe Paseo Small Leather Tote Bag; HK$ 22,550 at mytheresa.com, The Attico Robin Layered Leather Knee Boots; HK$9,700 at net-a-porter.com

charli
Dion Lee Corset Cotton-Blend Top; HK$4,230 at mytheresa.com, Kiki De Montparnasse La Madame Mesh-Paneled Silk-Satin Corset; HK$3,660.48 at net-a-porter.com, Vaquera Panty Pencil Midi Skirt; HK$3,674.15 at farfetch.com, Gentle Monster Third Kind C1; HK$‌3,150 at gentlemonster.com, Loewe Puzzle Edge Leather Shoulder Bag; HK$ 27,850 at mytheresa.com, Balenciaga Hourglass Leather Ankle Boots; HK$14,700 at net-a-porter.com

Dion Lee Corset Cotton-Blend Top; HK$4,230 at mytheresa.com, Kiki De Montparnasse La Madame Mesh-Paneled Silk-Satin Corset; HK$3,660.48 at net-a-porter.com, Vaquera Panty Pencil Midi Skirt; HK$3,674.15 at farfetch.com, Gentle Monster Third Kind C1; HK$‌3,150 at gentlemonster.com, Loewe Puzzle Edge Leather Shoulder Bag; HK$ 27,850 at mytheresa.com, Balenciaga Hourglass Leather Ankle Boots; HK$14,700 at net-a-porter.com

charli
Givenchy 4G Plaque Cropped Tank Top; HK$2,227.54 at cettire.com, Guess USA Washed-Denim Brief Shorts; HK$733 at farfetch.com, Vaquera Eyelet-Embellished Suede Belt; HK$3,101 at farfetch.com, Loewe Paseo Small Leather Tote Bag; HK$ 22,550 at mytheresa.com, Maison Close L'Amoureuse Sheer Stirrup Leggings; HK$842 at farfetch.com, Givenchy Shark Lock Cowboy Leather Knee-High Boots; HK$25,500 at mytheresa.com, Gentle Monster Mugler Spiral 01 M01; HK$‌3,870 at gentlemonster.com

Givenchy 4G Plaque Cropped Tank Top; HK$2,227.54 at cettire.com, Guess USA Washed-Denim Brief Shorts; HK$733 at farfetch.com, Vaquera Eyelet-Embellished Suede Belt; HK$3,101 at farfetch.com, Loewe Paseo Small Leather Tote Bag; HK$ 22,550 at mytheresa.com, Maison Close L'Amoureuse Sheer Stirrup Leggings; HK$842 at farfetch.com, Givenchy Shark Lock Cowboy Leather Knee-High Boots; HK$25,500 at mytheresa.com, Gentle Monster Mugler Spiral 01 M01; HK$‌3,870 at gentlemonster.com

Step 3: Do Life With Your Ride Or Dies

Note well that having a Brattitude does not mean strutting in solitary, but instead, steering through life’s winding roads with your chosen family.

charli
Photo: @chrishoran20 via Instagram

Photo: @chrishoran20 via Instagram

Driving has long been a central motif in Charli’s eclectic discography, and this fondness for automotive-inspired themes continues in BRAT. Hence the Brat Summer entails adrenaline rushes and sometimes, escapism. Cue: the track “Apple”, which references driving to the airport often as a nod to Charli’s upbringing near Stansted Airport in the UK. While it’s clear that while a Brat seeks the pulsing exhilaration of hitting the pedal, she never forgets that her journey is shared, and she doesn’t ride alone. 

On Charli’s “Girl, so confusing” remix with Lorde, Lorde sings the fan-favourite lyric, “I ride for you Charli”, affirming that she will always stand up for Charli, against the industry’s perilous efforts to pin them against each other via decades of petty headlines and cosmetic comparisons. Ultimately, the Brat Summer is about forming unbreakable bonds with friends through living recklessly together, but also riding out challenges with one another.

Step 4: Bratpost!

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As the phrase suggests, Bratposting is the act of sharing content that encapsulates the Brat aesthetic. On one end of the Brat spectrum, there are low-res witty memes that directly reference the album’s themes or the album cover itself by incorporating the colour green.

brat
Photo: @_yumi_nu via Instagram

Photo: @_yumi_nu via Instagram

On the other end are dolls posing in their “Bratty” outfit, captured with the crucial nighttime flash for maximum impact. Then somewhere in between lies the blurry and chaotic Instagram dumps that mix everything together. At the end of the day, Bratposting is finding the balance between serious and unserious, because a Brat can celebrate who they are while wearing their flaws on their sleeve.

Step 5: Put Your Hands Up Like A Party Girl

brat
Photo: @chrishoran20 via Instagram

Photo: @chrishoran20 via Instagram

When the sun goes down and the music starts bumping, the “BRAT” becomes the “PARTYGIRL” — the namesake of Charli’s rapturous Boiler Room set in Bushwick featuring hits from the album. To fully engage in a Brat Summer, one must manifest the frenetic and hedonistic behaviour of the “partygirl”, a persona inspired by Charli’s love for the rave scene. After posting her homemade, French-Electra-inspired tracks on Myspace at 14 years old, Charli was invited to perform at an illegal warehouse rave in East London. From there, the next two years of her life involved being driven by her supportive parents (adorned in tutus) to go “mental” for hundreds of people at 3 am, standing on a crate covered in glitter.

charli
Photo: @terrencefoconnor via Instagram

Photo: @terrencefoconnor via Instagram

Brat-Partygirl activities involve indulging at “the good restaurants” with friends, and dancing feverishly at raves and nightclubs to songs “back to back” until dawn – all while navigating the underlying uncertainty of fitting in and worrying “I might say something stupid”, only to dive headfirst back into the whirlpool of hedonism, surrendering to the pure, unbridled joy of it all.

As such, the Brat Summer demands a lot of dancing, particularly the signature move to “put your hands up” – a lyric that recurs throughout the album. Charli has even shared a video of herself doing a playful dance to the song “Apple” alongside collaborators Troye Sivan and Terrence O’Connor, embracing the communal spirit at the heart of BRAT.

Step 6: Explore What It Truly Means To Be A Girl

brat
Photo: @gabbriette via Instagram

Photo: @gabbriette via Instagram

After the party (and “after the afterparty”), the Brat winds down and looks within. In the end, a Brat Summer represents the willingness to confront one’s vulnerabilities and embrace the contradictions that exist within each of us. The album itself presents a compelling exploration of duality, self-awareness, and the complexities of “being a girl”. In BRAT, Charli grapples with topics like grief, motherhood, jealousy, and narcissism with unflinching honesty, which is a refreshing departure from the performative positivity often expected of female artists. As Charli sings, “It’s so confusing sometimes to be a girl, (…) how do you feel being a girl?” Despite BRAT fundamentally being a club-hits album, Charli invites us into a raw, introspective through tracks like “Sympathy is Just a Knife,” “I Might Say Something Stupid,” and “Rewind”. Therefore, those partaking in the Brat Summer will fearlessly explore the deepest questions about our existence and in the process, experience transformative growth — together.