BTS member V (Kim Taehyung) is Cartier’s newest ambassador and the face of the latest Panthère de Cartier campaign. The French Maison lauded the global pop icon for his “creative spirit and magnetic gaze” which likens to the panther of the collection.
In the campaign, V exudes charisma in exquisite pieces from the jewellery collection: a sculptural diamond ring, tête-à-tête panther bracelet and the Révélation d’une Panthère watch.
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The announcement comes as no surprise as V was photographed with the panther collection necklace for his Vogue Korea October cover. Of the entire shoot, V shared that this was “one of his favourite photos”.
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D’Arnaud Carrez, the Senior Vice President Chief MKG Officer, said, “When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character. A personality whose choices are guided by creativity as a dancer, musician or art lover, with this style and this elegance that belong only to him.”
Cartier is the latest of V’s ambassadorship following his partnership with Celine announced in March, 2023. This is also the second luxury jewellery brand ambassadorship for BTS, with Jimin being announced as Tiffany & Co.’s newest ambassador in March, 2023.
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Karrie Lam
