There’s a quiet confidence in Taehee Park’s designs – one that doesn’t demand attention but simply commands it. Her pieces are a masterclass in subtlety: ultra-wearable, endlessly adjustable, and perfectly balanced between laidback ease and refined elegance. They’re the kind of clothes that make people ask, “Where did you get that?”

Since launching her eponymous brand nearly five years ago, Taehee has built a cult following. But instead of relying on traditional collections or seasonal drops, she creates singular, standout pieces with true versatility. And she designs with a clear vision of her customer in mind. “She’s going to have these statement tops with wearable utility pants,” Taehee shares. “A girly dress but with an elegant cardigan and sneakers.” At its core, her approach is personal—she makes the pieces she’s been craving but hasn’t been able to find.

“I didn’t feel the immediate need to have my own brand,” she admits. “But I also knew that working for someone else didn’t always align with my vision.” After a decade of working in the industry—including stints at Proenza Schouler and Coach—Taehee realised that the corporate structure wasn’t where she thrived. Instead, she wanted to create pieces that felt both intimate and intentional, shaped by her own experiences as a third-culture kid raised between Korea, China, Vietnam, and Indonesia (who now lives in New York).

Each design is meticulously developed down to the smallest detail – like the ruching on her chiffon wrap top, hand-manoeuvred under her watchful eye. “It’s really so carefully adjusted to get to that perfect place,” she explains. Exhibit B: the TP Classic Trench. Designed with a ‘70s-inspired tapered collar and a long, flowy fit, it’s a study in thoughtful construction – from the hand-sewn white cotton snaps to the four-piece sleeves with belt loops that allow for an adjustable shape. Inside, it’s just as refined, double-lined in Calvary cotton twill with a tunnelled back slit for further customisation. Even the belt strap, finished with oval tips, speaks to the precision and care that go into every element of design.

“I’ve been really thinking about why I’m doing this and how I’m able to do this,” she says. “I don’t come from unlimited resources or connections or money. It really came from pure passion.” That passion manifests in the way she designs—not just for a trend-driven audience, but for a woman who curates her wardrobe with care. “The Tae Park girl doesn’t fit into a single archetype. She’s practical, conscious of how she spends her hard-earned income, but still wants that aha moment.”

Her viral Exposed Bra Knit Top embodies that ethos. “The idea of a bra is that it’s supposed to be covered, but why? The same way tank tops evolved from men’s undershirts, I wanted to take something meant to be hidden and make it a statement.” And it worked. Initially, the design was meant to be entirely knitted – the bra element wasn’t supposed to be cotton. The change came from a happy accident when the fabrication was not executing the way Taehee had originally envisioned. “I had to adapt and think what would work better and drape better, and what would provide more form and shape and structure than knit”, she explains. “I would try the sample on thirty of my friends and get in-depth feedback from each. It has been such an important part of the process. As much as there is universal sizing, all bodies are different. It’s something I’m still learning and trying to put myself out there to improve on.”