Like any college freshman, Eileen Gu is busy. When she’s not tackling psychology and physics in class, you can find her freeskiing on the slopes, spontaneously running a half marathon, or modelling for Louis Vuitton and Tiffany & Co.. You know, just the everyday student grind…
Jacket, Louis Vuitton. Tiffany T1 ear cuff in rose gold with diamonds. Tiffany T1 wide ring in white gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds. Tiffany T1 narrow ring in white gold with diamonds. Tiffany T1 narrow ring in rose gold
with diamonds. Tiffany Edge bracelet in platinum and yellow gold with diamonds, all Tiffany & Co.
Jacket, Louis Vuitton. Tiffany T1 ear cuff in rose gold with diamonds. Tiffany T1 wide ring in white gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds. Tiffany T1 narrow ring in white gold with diamonds. Tiffany T1 narrow ring in rose gold
with diamonds. Tiffany Edge bracelet in platinum and yellow gold with diamonds, all Tiffany & Co.
Top (worn underneath), Lapointe. Top, Marta Martino. Tiffany T1 ear cuff in rose gold with diamonds.
Tiffany T1 hoop earring in rose gold with diamonds, all Tiffany & Co.
Top (worn underneath), Lapointe. Top, Marta Martino. Tiffany T1 ear cuff in rose gold with diamonds.
Tiffany T1 hoop earring in rose gold with diamonds, all Tiffany & Co.
The last time we spoke to Gu, she was a 17-year-old Olympic gold hopeful who had just made history as the first Chinese athlete to win gold in the X Games. Now, with three Olympic medals (not one, but two golds) under her belt of accolades, the 19-year-old is thriving in her other element: academia.
“College classes have been amazing. I’ve always been a huge nerd,” she says as she gushes about her university life at Stanford. You may know the freeski prodigy for her double corks, but Gu is also a physics enthusiast who loves her quarks. “I texted my mom after my first quantum physics class in tears because of how beautifully the professor had presented bosonic field theory!”
Top and hat, all Louis Vuitton. Tiffany HardWear Link earrings in rose gold with diamonds. Tiffany HardWear Graduated Link necklace in rose gold with diamonds, all Tiffany & Co.
Top and hat, all Louis Vuitton. Tiffany HardWear Link earrings in rose gold with diamonds. Tiffany HardWear Graduated Link necklace in rose gold with diamonds, all Tiffany & Co.
Returning to the classroom has been “the epitome of luxury” for Gu, who took a gap year for the 2022 Beijing Winter Olympics. There, she secured her first Olympic gold in Women’s Big Air by landing a left double 1620 with a safety grab, which required four and a half revolutions in the air. It was a trick Gu had never attempted before in a competition, but she took the leap — and became the youngest freestyle skiing gold medallist in Olympics history.
“Keep doing what you love, keep getting better, and never be afraid to try something new,” says Gu. “Everything we take for granted now was once done for the first time by a pioneer who laid the path for others to follow,” she muses. “Impossible is a temporary state of being. If not you, who?”
Top, Louis Vuitton. Tiffany T1 ear cuff in rose gold with diamonds. Tiffany Lock earring in rose gold and white gold with diamonds. Tiffany T1 narrow hinged bangle in white gold with diamonds. Tiffany Lock bangle in rose gold. Tiffany Lock bangle in white gold with diamonds. Tiffany Lock two finger ring in rose gold and white gold with diamonds, all Tiffany & Co.
Top, Louis Vuitton. Tiffany T1 ear cuff in rose gold with diamonds. Tiffany Lock earring in rose gold and white gold with diamonds. Tiffany T1 narrow hinged bangle in white gold with diamonds. Tiffany Lock bangle in rose gold. Tiffany Lock bangle in white gold with diamonds. Tiffany Lock two finger ring in rose gold and white gold with diamonds, all Tiffany & Co.
“Pioneer” is certainly one way to describe Eileen Gu. Undoubtedly, her innate talent for skiing is unmatched. What truly sets her apart, however, is her hope to inspire young girls in sports — an aspiration she’s been carrying with her since the age of 12, when she took to her school podium with a speech about representation and equality for female athletes.
“Often, I’d be the only female freeskier in the terrain park at a resort, and so I’d put pressure on myself to do bigger, better tricks in an attempt to ‘represent’ womens’ skiing in a positive light,” Gu reveals. Her ambitions came hand in hand with fear and responsibility. “It was always intimidating hearing grown men tossing around ‘you ski like a girl’ or speaking demeaningly about women on the chairlift as a 9-year-old, so while I was too scared to use my voice, I always put pressure on my skiing to do the talking for me.”
And so, every whoosh made by Gu’s ascensions from the ramps and every swish from her twists in the air became part of her voice. A voice which has spoken volumes for women in extreme sports and continues to resound in the hearts of young female skiers across China and beyond.
Dress, Paco Rabanne. Sunglasses, Akila. Boots, Louis Vuitton. Tiffany Edge narrow ring in platinum and yellow gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds, all Tiffany & Co.
Dress, Paco Rabanne. Sunglasses, Akila. Boots, Louis Vuitton. Tiffany Edge narrow ring in platinum and yellow gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds, all Tiffany & Co.
“More than anything, being a woman in sports is about confidence and resilience, hearing the negativity and choosing to turn it into positive motivation for yourself, and uplifting other women around you,” she says as she looks back at her skiing journey. “Seeing the incredible proliferation of freeskiing worldwide following the Winter Olympics brings me such happiness and pride. I love seeing such a tangible cultural shift toward confidence, dialogue, and personal growth through participation in sports, especially among young people and girls.”
Top (worn underneath), Lapointe. Top, Marta Martino. Tiffany T1 hoop earring in rose gold with diamonds. Tiffany T1 wide ring in white gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds. Tiffany T1 narrow ring in white gold with diamonds. Tiffany T1 narrow ring in rose gold with diamonds, all Tiffany & Co.
Top (worn underneath), Lapointe. Top, Marta Martino. Tiffany T1 hoop earring in rose gold with diamonds. Tiffany T1 wide ring in white gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds. Tiffany T1 narrow ring in white gold with diamonds. Tiffany T1 narrow ring in rose gold with diamonds, all Tiffany & Co.
Gu’s quiet self-assurance contrasts sharply with the thrilling uncertainty that characterises her sport. Breaking boundaries in a male-dominated sphere, she conquers unforgiving slopes with calm defiance. Her confidence shines through, even when she sheds her skis for heels: there was an air of boldness about her that permeated the set of her Vogue Hong Kong cover shoot, where she posed up a storm clad in Louis Vuitton and Tiffany & Co..
Make no mistake, the skiing sensation is no stranger to the fashion lens. Represented by IMG Models, Gu is the global ambassador of Tiffany & Co. and even recently made her runway debut at Louis Vuitton’s Cruise 2023 show. “Fashion has played a role in helping me connect with my femininity, find beauty in strength, and cultivate my own creativity,” she shares. “It is creative, it is raw, it is expressive.”
Top, pants, sunglasses and belt, all Louis Vuitton. Tiffany HardWear Link earrings in rose gold with diamonds. Tiffany HardWear Graduated Link necklace in rose gold with diamonds. Tiffany T1 narrow ring in white gold with diamonds. Tiffany T1 narrow ring in rose gold with diamonds. Tiffany Edge wide ring in platinum and yellow gold with diamonds. Tiffany T1 wide ring in rose gold with diamonds. Tiffany Edge ring in platinum and yellow gold with diamonds. Tiffany T1 wide ring in rose gold with diamonds, all Tiffany & Co.
Top, pants, sunglasses and belt, all Louis Vuitton. Tiffany HardWear Link earrings in rose gold with diamonds. Tiffany HardWear Graduated Link necklace in rose gold with diamonds. Tiffany T1 narrow ring in white gold with diamonds. Tiffany T1 narrow ring in rose gold with diamonds. Tiffany Edge wide ring in platinum and yellow gold with diamonds. Tiffany T1 wide ring in rose gold with diamonds. Tiffany Edge ring in platinum and yellow gold with diamonds. Tiffany T1 wide ring in rose gold with diamonds, all Tiffany & Co.
Jumpsuit, Fendi. Belt, Louis Vuitton. Boots, AGL. Tiffany Knot Double Row hinged bangle in rose gold with diamonds. Tiffany T1 wide ring in white gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds. Tiffany Knot ring in rose gold with diamonds. Tiffany Knot Double Row hinged bangle in rose gold. Tiffany Knot Double Row ring in rose gold, all Tiffany & Co.
Jumpsuit, Fendi. Belt, Louis Vuitton. Boots, AGL. Tiffany Knot Double Row hinged bangle in rose gold with diamonds. Tiffany T1 wide ring in white gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds. Tiffany Knot ring in rose gold with diamonds. Tiffany Knot Double Row hinged bangle in rose gold. Tiffany Knot Double Row ring in rose gold, all Tiffany & Co.
With Gu’s face ubiquitous on billboards and advertisements, it can be easy to forget that at the end of the day, she is a 19-year-old with a multitude of passions, with skiing being one she holds dear to her heart. “I hold myself to incredibly high standards, but I’m also young and impressionable,” she admits. “The better I do and the more people who support me, the easier it is to lose skiing as a personal reprieve and private passion. I’m working on protecting a part of the sport from the world, and preserving it just for me.”
“I love to ski, but I also love running. I love playing the piano, and I love learning art history and quantum physics at school. I love to get dressed up at fashion week, and I also like getting sweaty at the gym.” She continues, “Balance is the most important thing in my life. There is no mould of how to be one thing, and I’ve always disagreed with the one-track mindset.”
Jacket, dress and boots, all Louis Vuitton. Tiffany T1 ear cuff in rose gold with diamonds. Tiffany Lock earring in rose gold and white gold with diamonds. Tiffany T1 wide ring in white gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds. Tiffany T1 narrow ring in white gold with diamonds. Tiffany T1 narrow ring in rose gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds. Tiffany Edge narrow ring in platinum and yellow gold with diamonds, all Tiffany & Co.
Jacket, dress and boots, all Louis Vuitton. Tiffany T1 ear cuff in rose gold with diamonds. Tiffany Lock earring in rose gold and white gold with diamonds. Tiffany T1 wide ring in white gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds. Tiffany T1 narrow ring in white gold with diamonds. Tiffany T1 narrow ring in rose gold with diamonds. Tiffany Knot Double Row ring in rose gold with diamonds. Tiffany Edge narrow ring in platinum and yellow gold with diamonds, all Tiffany & Co.
Like any college freshman, Eileen Gu is busy. Busy trying new things and exploring new interests. Will she become a quantum physicist? Walk another runway? Or try her hand at acting, perhaps? The possibilities are endless.
Photography: Paola Kudacki
Fashion Director: Sean Kunjambu
Styling: Anya Ziourova
Producers: Ryan Fahey & Alexey Galetskiy
Makeup Artist: Grace Ahn
Hair Stylist: Evanie Frausto
Manicurist: Dawn Sterling
Casting Director: Jill Demling
Digital Technician: Hope Christerson
Gaffer Assistants: Matchull Summers, Nick Grennon & Ashton Herman
Fashion Assistant: Jena Beck
Production Assistant: Philipp Cherichenko