Amidst the hustle and bustle of Paris Fashion Week, Fashion Hong Kong’s new pop-up space officially wrapped up on 25 March at 9 Rue du Marché Saint-Honoré in Paris. The space boasted stylish designs and innovations born out of our home city’s local fashion scene. Organised by the Hong Kong Trade Development Council and supported by the Hong Kong Economic and Trade Office in Brussels, the pop-up promoted cultural exchange and creative dialogue between the two cities through the power of fashion.
Visitors from all over the globe browsed through an array of Hong Kong-bred brands. Sustainability took centre-stage with Style with Coat tote, who are redefining circular fashion through their versatile totes that double as coats. Meanwhile, earth-conscious OLEADA creates multifunctional handbags from eco-materials that are as elegant as they are practical, while SOULMATTE connects people to nature through vegan leather bags, shedding light on mindfulness and minimalism. Also drawing inspiration from nature is ARTY: ACTIVE which crafts their art-inspired mountain sports collection utilising techniques like patchwork and layering.
Customers who wanted to elevate their everyday style looked towards exquisite and sentimental jewellery from KKLUE and La Serenidad or lent a whimsical twist to their outfits with Pair Pair Full who encouraged self-expression through their playfully mismatched socks that tell stories of Hong Kong. And for the sartorial gentlemen there was LOUISE CASTLE, a brand infusing modernity into traditional tailoring through sleek male accessories. Luxury lifestyle brand WHY presented gender-fluid contemporary classics informed by history and reimagined for today.
Elsewhere, the stationery brand ditto ditto spread joy through hand-drawn illustrations and letterpress work, while JARDIN DES FONTAINES beautifully bridged heritage and modernity with their accessories, homewares and gift items.
The Fashion Hong Kong pop-up took homegrown talent global, offering a taste of Hong Kong’s boundless creativity to industry insiders and style enthusiasts in Paris. Next up, the Fashion Hong Kong will continue to hold promotional campaigns in various markets for Hong Kong brands, supporting their overseas expansion.
Editor
Kaitlyn LaiCredit
Images Courtesy of Fashion Hong Kong
