Stella McCartney is known for her revolutionary approach to sustainable fashion. Since establishing her eponymous brand in 2001, McCartney has since gone on to create the first ever “mushroom” leather crafted from mycelium, partnered with adidas on sustainable activewear and landed herself on the cover of American Vogue where she was described as “fashion’s conscience”. The mother of 4 has also championed women’s rights and female empowerment, most recently making waves at Disneyland Paris where she was invited to design Minnie Mouse’s outfit in honour of Women’s History Month.
We spoke to the designer about some of her proudest moments, when she was the most vulnerable and the women that she is lucky to know and look up to.
What does femininity mean to you?
I believe femininity is an attitude – it’s a type of confidence. We have moved so far from the belief that to be feminine you have to wear pretty pink dresses. Now femininity is all about the way you carry yourself. As a woman, I feel my most powerful when I’m being honest and when I’m not compromising who I am and to me that is what femininity and being a woman is about.
Aside from the environment, what are some other causes close to your heart?
It has been over 20 years since I lost my mum Linda to breast cancer, and it still pains me every day. That is why I have become such a huge advocate for breast cancer awareness to encourage early testing and detection among women of all ages. We have been doing an annual breast cancer awareness campaign for years now, every October, with the aim of raising awareness and trying to break the taboo of talking about the disease. I hope that over the years our campaigns have encouraged many women to check themselves, and in turn preventing the worst outcome like my mother experienced.
We also set up the Stella McCartney Cares Foundation in 2019, half of which focuses on the environment while the other half focuses on breast cancer awareness. Through the Foundation we have given away thousands of post-mastectomy bras for free to women in need. It came to my attention that the post-mastectomy bras currently on offer were all super basic and unflattering with no design. I wanted to create something that would make the woman feel sexy and confident again after such a terrible operation. The response to the bra’s is always completely overwhelming, and I couldn’t be prouder when I hear the touching stories from the women who’ve received our bras. I want no one to suffer the loss of a mother, sister, aunt, or friend as my family has.
As a mother of four, what are some values you passed on to your children?
As we’re talking about women, I’ll tell you what I speak to my daughters about. I see in my daughters so much hope. I explain to them that women are looked down upon in some cultures, still to this day, and that historically, women have not been treated equally. I tell my daughters that they are incredibly privileged because they are growing up in a world that is finally starting to see women as equal and so they believe that the future is equal for them and I encourage them every day to be whoever they want to be. They are so lucky to be able to feel this as it’s not always been this way for women. I also tell my children that being kind, not only to the planet but to each other, and if you are kind, then you will go far.
You were presented an OBE, designed a wedding dress for Meghan Markle and was on the cover of Vogue. What has been your greatest achievement to date, in your eyes?
It’s hard to choose one particular moment or achievement from the past 21 years as I’m lucky enough to have had many proud moments, but I think the thing I am always most energised about, especially in recent years, is innovation. When I first started this journey, my choice to not use leather or fur made me an outsider. I used to get called an ‘Eco Weirdo’! However, my commitment and values also required me to be an innovator and to experiment with new technologies which is what drives me. Over the years, there have been significant advancements in what’s possible, and style does not need to be compromised for sustainability anymore. We are now seeing more and more sustainable options. Since 2017, I have partnered with a company called Bolt Threads which has combined science with fashion to generate Mylo™, an animal-free leather alternative made from mycelium (the underground root structure of mushrooms). My Summer 2022 collection, which launches this month, marked the debut of the first Mylo™ bag on a runway which was a very special moment for me. As one of the most polluting industries on the planet, next generation materials like Mylo™ give me so much hope for the evolution of fashion and a more mindful future.
Who are some of the most inspiring women in your life? How have they influenced you?
My mother was the most inspiring woman I am lucky to have ever met. She was so ahead of her time when it came to her values and she is 100% the reason I am who I am today. There is no doubt in that. She is also the biggest inspiration in my work. Whenever I design a collection, I always have a picture of my mum on my mood board. She is my muse. Her style exuded confidence and rebelliousness and taught me that style can be used as a tool for self-expression. Modern for the times, she would wear pieces from my dad’s wardrobe, mix vintage with designer, and pair tailored suits with knitwear. These stylistic choices have reinforced for me the importance of questioning boundaries and being intellectually curious when designing a collection.
But I think all women are an inspiration to me. Women are multitaskers and problem solvers. We get things done. At Stella McCartney for example, a lot of the women here are working mothers or working wives; they’re having to juggle a lot of things and I think that that requires an incredible amount of strength and precision. They are powerful and I am constantly inspired and impressed by this.
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What advice would you give to young designers and entrepreneurs?
Believe in yourself and believe in your ideas. Although you will face challenges along the way, if you have a vision and don’t compromise on your values, you will find success.
How do you want your clothes to make women feel?
I want my clothes to make women feel confident, like they can take on their day no matter how busy it may be or what the day brings. I’m a woman designing for women, and there are so many layers to that. On the one hand, it brings an effortlessness but it also means that I think and overthink every detail. As a designer, having my work enter the real world and be worn by all these incredible women is the greatest achievement because this means that you’ve gone beyond design and into a person’s heart. I also think it’s important for my customers to know that by buying into Stella McCartney they can feel at ease knowing that we have done the leg work when it comes to ensuring the materials are sourced responsibly, that we are using materials that are kind to the planet, and that our workers have been treated with respect. It may seem silly to mention, but I think nowadays there is so much greenwashing around, and not enough transparency so it’s so hard to know who to trust… but we have been doing it for 21 years now and have been putting these values at the forefront since day one.
What was it like to celebrate IWD and Disneyland Paris’ 30th anniversary on such an iconic collaboration for Minnie Mouse?
Minnie has always had a special place in my heart. What I love about her is that she personifies our shared values of happiness and optimism, self-expression and authenticity. Not only does Minnie inspire people of all ages around the world, but she also has such great style, so it was a no-brainer to do this project.
The project celebrates Women’s History Month, which, as a woman, I feel is something so important to honour, so how better to celebrate it than with the female icon that is Minnie Mouse.
It’s a moment to celebrate change and celebrate really drawing the line in the sand because it’s just such a ridiculous, historical idea that the woman wears the heels and the skirt and the guy wears the pants, you know, and it just isn’t the case anymore as we all know, and it certainly isn’t the case anymore with Minnie Mouse, now she has her new pantsuit especially made for Disneyland Paris!
I must say, I quite love that the news of Minnie’s Disneyland Paris pantsuit went viral when the project was teased back in January. It sparked a global conversation which I really didn’t see coming at all, so I was thrilled I have to say.
I was truly surprised how much attention it got, but I’m glad it got the attention because it was for the right reasons and just shows how we still have a way to go in changing the agenda when it comes to female equality.
Editor
Carina Fischer