John Galliano has left the building. There will be no follow-up to his triumphant, transporting January couture, a fashion show that captured the world’s attention like absolutely no other. He exits Maison Margiela at his creative peak, proud, hopeful for the brand’s future, and content. “The challenge we set ourselves—the results of it have been to build up on the DNA that Martin left the house. It’s really the blood that courses through our creative veins and a possible blueprint,” he says. Over the decade he spent at the label, Galliano devised an internal glossary of terms for the specifics of his techniques—techniques like décortiqué (to strip something of its outer layers) or reclica (which expands on the concept of Replica formerly used by the house to brand reproductions of vintage finds). The list goes on, call it an Artisanalogy. These were ideas grounded in Margiela’s foundational work, but they could only have come from the genius hands of Galliano. And now, he says, “they’re there, they’re there for life—as inspiration.” Here, he reflects on some of the indelible moments he created—on the runway, for celebrities, and in the pages of Vogue.

The
“Make it your own,” Martin Margiela told Galliano when he took over the house. Pictured here, the bride wore red in the show’s final look.
Photo: Marcus Tondo/

“Make it your own,” Martin Margiela told Galliano when he took over the house. Pictured here, the bride wore red in the show’s final look.

Photo: Marcus Tondo/

2015, Appropriating the Inappropriate

The first Maison Margiela Artisanal collection was a collection of intent. It was after a wonderful tea I had with Martin [Margiela], where he said, “take what you will from the DNA of the house, protect yourself, and make it your own.” You know, how I am, with the research that I would have to do, but to have the source, the founding father of Maison Margiela, sitting opposite me, who was very generous with his time and his recollections and the philosophy behind the label—boy, did I luck out. It really did tip the balance for me. Doubts I had—whether I was the right person, whether I could do it—after that sentence, I thought, I think I can try this.

Maison
Maison Margiela, Fall 2015 Ready-To-Wear
Photo: Yannis Vlamos / Indigitalimages.com

Maison Margiela, Fall 2015 Ready-To-Wear

Photo: Yannis Vlamos / Indigitalimages.com

Maison Margiela, Fall 2015—Dressing in Haste

Along with defining codes of the house, I was trying to develop a Margiela attitude for the girls. This was when you first saw that walk with a character in mind. She’s dressed in haste, which is a technique through which familiar spontaneous gestures are freeze-framed in the cuts and styling of garments and accessories. It is the unconscious glamour of slipping into a t-shirt, pulling on a coat, or going out in rubber kitchen gloves.

Model
Model Fei Fei Sun wears a Maison Margiela “Artisanal” dress coat and heels designed by John Galliano
Photo: @feifeisun via Instagram

Model Fei Fei Sun wears a Maison Margiela “Artisanal” dress coat and heels designed by John Galliano

Photo: @feifeisun via Instagram

Artisanal Fall 2015—The Bourgeois Gesture

Bourgeois cutting is a way of capturing in cutting or styling the blasé movements and signals associated with a mid-century bourgeois fashion mentality and approach to the art of dressing.

Maison
Maison Margiela Artisanal, Spring 2016 Couture
Photo: Kim Weston Arnold / Indigitalimages.com
Maison
Maison Margiela, Fall 2016 Ready-To-Wear
Photo: Kim Weston Arnold / Indigital.tv
Maison
Maison Margiela Artisanal, Fall 2016 Couture
Photo: Yannis Vlamos / Indigital.tv
Maison
Photo: Kim Weston Arnold / Indigital.tv
Maison Margiela Artisanal, Spring 2016 Couture
Photo: Kim Weston Arnold / Indigitalimages.com
Maison Margiela, Fall 2016 Ready-To-Wear
Photo: Kim Weston Arnold / Indigital.tv
Maison Margiela Artisanal, Fall 2016 Couture
Photo: Yannis Vlamos / Indigital.tv
Photo: Kim Weston Arnold / Indigital.tv
1 / 4

Maison Margiela Artisanal, Spring 2016; Maison Margiela, Fall 2016; Maison Margiela Artisanal, Fall 2016; Maison Margiela Artisanal, Fall 2017

Far left: A work-in-progress. It’s about the magical, unfinished moments that happen during the process of the work. I think we also called it “ripped to reveal.” It’s almost like you ripped the outer layer to reveal the dress that’s morphing through. Near left: I wove a little story around her, Madame le Pigeon. She finds herself sitting on a park bench with her lover. I think they’ve been together for, like, I don’t know, nearly 100 years, and she’s looking through her compact, which is smashed, and reminiscing, and seeing her life through fragments—a story of love. I imagined that she stood up—it would have been like a park bench that you find in Hyde Park—and as she gets up to walk, her lover notices that there’s these huge white stripes painted across the back of her coat, in a very primitive way, because the pair of them had unconsciously sat on a bench that had just been freshly painted. An example of unconscious glamour. Near right: I collaborated for the first time at Margiela with an artist here: Benjamin Shine. Through a process of tweaking, pleating, and tucking he produced that smoky, haunting face—like cigarette smoke almost. He didn’t really sew anything; it’s all coaxed into place with an iron. Then we had to catch everything down onto the dress coat. To transfer that, you had to be like magicians. It’s all rapport, in the true sense of couture. Far right: The idea is that this little Fair Isle could have been a hand-me-down from grandpa to… on and on and on. And each person it was handed down to would have spontaneously customized it.

Katy
Katy Perry at the 2017 Met Gala
Photo: Dia Dipasupil/Getty Images For Entertainment Weekly
Katy
Katy Perry at the Met Gala
Photo: Kevin Mazur/WireImage
Katy Perry at the 2017 Met Gala
Photo: Dia Dipasupil/Getty Images For Entertainment Weekly
Katy Perry at the Met Gala
Photo: Kevin Mazur/WireImage
1 / 2

Katy Perry at the 2017 “Rei Kawakubo/Comme des Garçons: Art of the In-Between” Met Gala

It’s a man’s coat cut away to the spine and you can see the underdress coming through—the blooms and the tulle. Katy had an album coming out and we embroidered its name, Witness, on her veil, with the eye slightly hovering over her own eye. We were doing a lot of embroideries at that point and you could only really get it when you saw the three layers together. It was a bit like working with filters on an iPhone.

Maison
Maison Margiela, spring 2018 ready-to-wear
Photo: Kim Weston Arnold / Indigital.tv

Maison Margiela, spring 2018 ready-to-wear

Photo: Kim Weston Arnold / Indigital.tv

Maison Margiela, Spring 2018—Dressing in Haste

Dressing in haste is about the amazing looks you can come up with when not conscious—dressing in the dark, leaving very early in the morning, or taking the dogs out for a walk. You grab whatever was lying around and start layering it up, and presto, there you go. Some are quite disastrous and some are quite inspiring.

Maison
Maison Margiela Artisanal, Spring 2018 Couture
Photo: Giovanni Giannoni / Courtesy of Maison Margiela

Maison Margiela Artisanal, Spring 2018 Couture

Photo: Giovanni Giannoni / Courtesy of Maison Margiela

Maison Margiela Artisanal, Spring 2018—Prints With a Purpose

I wanted to reproduce through a print the high shine of a plastic rain coat worn over a man’s coat. Other pieces were made with light reflective fabrics that when they walked under a certain light became multi-colorful, and not when they seemed when they first walked on. The monster trainers were made with Reebok.

Maison
Maison Margiela Artisanal, Fall 2018 Couture
Photo: Kim Weston Arnold / Indigital.tv
Maison
Maison Margiela Artisanal, Fall 2018 Couture
Photo: Kim Weston Arnold / Indigital.tv
Maison Margiela Artisanal, Fall 2018 Couture
Photo: Kim Weston Arnold / Indigital.tv
Maison Margiela Artisanal, Fall 2018 Couture
Photo: Kim Weston Arnold / Indigital.tv
1 / 2

Maison Margiela Artisanal, Fall 2018—Nomadic Cutting

Nomadic cutting is a manner of cutting garments that enables clothes to migrate around the body. You can see it’s a skirt with a waistband but within it I’ve cut the l’image of a jacket. Or a caban that’s cut into a coat, or a little bustier dress that’s cut into a cape.

Maison
Maison Margiela, Spring 2019 Ready-To-Wear
Photo: Kim Weston Arnold / Indigital.tv

Maison Margiela, Spring 2019 Ready-To-Wear

Photo: Kim Weston Arnold / Indigital.tv

Maison Margiela, Spring 2019—Genderless

What had happened was I had started to fit on boys and girls. I introduced Thomas [Riguelle] and Valentine [Charrasse], my muses at work, into the fittings. So I would fit on Thomas and do the fitting of that same coat on Valentine, and if I felt they looked like they both owned the piece, it went into the collection—genderless.

Maison
Maison Margiela Artisanal, Spring 2019 Couture
Photo: Alessandro Lucioni / Gorunway.com
Maison
Maison Margiela Artisanal, Spring 2019 Couture
Photo: Alessandro Lucioni / Gorunway.com
Maison Margiela Artisanal, Spring 2019 Couture
Photo: Alessandro Lucioni / Gorunway.com
Maison Margiela Artisanal, Spring 2019 Couture
Photo: Alessandro Lucioni / Gorunway.com
1 / 2

Maison Margiela Artisanal, Spring 2019—The Memory Of

It’s like camouflage in a very abstract way. The purest point where it started from was Martin ripping a pocket of a pair of denim jeans that had been washed; he ripped the pocket up and it revealed the original state and color of the fabric. We just ran with that and took it much, much further.

Maison
Maison Margiela, spring 2020 Ready-To-Wear
Photo: Filippo Fior / Gorunway.com
Maison
Maison Margiela Artisanal, Spring 2020 Couture
Photo: Alessandro Lucioni / Gorunway.com
Maison Margiela, spring 2020 Ready-To-Wear
Photo: Filippo Fior / Gorunway.com
Maison Margiela Artisanal, Spring 2020 Couture
Photo: Alessandro Lucioni / Gorunway.com
1 / 2

Maison Margiela, Spring 2020, and Maison Margiela Artisanal, Spring 2020—Fabric Sequins

This is something that I’m still using even up to now, the idea of cutting out these holes in different rhythms. Depending on how many holes you cut out, you can reduce something like a trench to have the nonchalance of a string vest. I then tried it on the bias, and then even into winking or dégradés of these fabric sequins, where they weren’t always completely cut out.

Maison
Maison Margiela, Fall 2020 Ready-To-Wear
Photo: Alessandro Lucioni / Gorunway.com

Maison Margiela, Fall 2020 Ready-To-Wear

Photo: Alessandro Lucioni / Gorunway.com

Maison Margiela, Fall 2020, Reclica

Recicla is a take on upcycling and recycling and it was a word we created. Replica was from Martin. Recicla meant using some charity shop finds and I would cut them and mix them up. We would replicate the recicla, and honestly you could not tell the difference. It meant we could sell it around the world and it was a joyous moment, because it kind of inspired the business side of things; we actually found a solution to produce it. They’re all labeled, as you can see; it would say the provenance, the year when we found it, and so on.

Maison
Maison Margiela, Spring 2021 Ready-To-Wear
Photo: Courtesy of Maison Margiela
Maison
Maison Margiela, Spring 2021 Ready-To-Wear
Photo: Courtesy of Maison Margiela
Maison Margiela, Spring 2021 Ready-To-Wear
Photo: Courtesy of Maison Margiela
Maison Margiela, Spring 2021 Ready-To-Wear
Photo: Courtesy of Maison Margiela
1 / 2

Maison Margiela, Spring 2021

This was inspired by tango and one of the trips I made back in the day to Argentina. I wanted to experience the real tango. Everywhere they took me it was souvenir tango. Eventually, I remember turning up to a dilapidated house with three or four members of my team with sketchbooks, cameras—very naive. All that was taken away from us. We went up the stairs—with each step another step kind of crumbled away, and when we got to the top, the roof had fallen in and the moon was streaming through, and all these wild cats were running around. And lo and behold, there was, like, a 90-year-old gentleman with silver-gray hair and what must have been his hip-hop granddaughter. We finally got to witness the real tango, and in a way, even to this day, I think we were quite blessed not to have taken pictures, because that visual—that memory—sometimes is even richer.

A
A closeup of Ivy Getty in her wedding dress
@josevilla via Instagram

A closeup of Ivy Getty in her wedding dress

@josevilla via Instagram

Ivy Getty Gets Married

This was a very grand moment—Ivy Getty and her bridesmaids. The dress is made up of all broken mirrors that are reassembled a little bit like stained glass. We actually worked with someone who did work in that way, who put stained glass fragments together. It was quite a long process, but when Ivy walked in, she was just ablaze, because all the light just refracted off of her. And we made her a little crown, and again, it looked like broken Coca Cola bottles, but they were all 3-D printed; they looked like sandblasted stones from a beach. It actually looked very aggressive and sharp, but it wasn’t. It was a fantastic moment, such fun.

Bella
Bella Hadid in a Maison Margiela Artisanal designed by John Galliano dress
Photo: @maisonmargiela via Instagram

Bella Hadid in a Maison Margiela Artisanal designed by John Galliano dress

Photo: @maisonmargiela via Instagram

Maison Margiela Artisanal, Fall 2021—Anonymity of a Lining

Linings are always hidden, but there are beautiful things that go on there. It’s all part of the thing that drives us to deconstruction. I think one of the reasons why both Martin and myself and anyone in the ’80s was deconstructing was to learn how to construct, how to make clothes, because that was our driving force. I think that’s probably where I would have discovered the beauty. So, of course, you want everyone to know that and see that. That was part of that whole deconstruction movement, you know, discovering things that we valued so highly—the petites mains, the work, the stitches, the tailor marks, and also learning how to create all that.

Maison
Maison Margiela, Fall 2022 Couture
Photo: Britt Lloyd / Courtesy of Maison Margiela
Maison
Maison Margiela, Fall 2022 Couture
Photo: Britt Lloyd / Courtesy of Maison Margiela
Maison
Maison Margiela, Fall 2022 Couture
Photo: Britt Lloyd / Courtesy of Maison Margiela
Maison Margiela, Fall 2022 Couture
Photo: Britt Lloyd / Courtesy of Maison Margiela
Maison Margiela, Fall 2022 Couture
Photo: Britt Lloyd / Courtesy of Maison Margiela
Maison Margiela, Fall 2022 Couture
Photo: Britt Lloyd / Courtesy of Maison Margiela
1 / 3

Maison Margiela Artisanal, Fall 2022

This happened just as we were coming out of the pandemic. There was this feeling that people wanted to be more physical again, but I didn’t want to drop all the stuff I’d learned through film and digital and live mixing. This was the first attempt at doing a live show but including film work and theater, which was insanely ambitious. The models had a script, with words to lip sync; they had entrances and exits, musical cues to think of. And often they were acting to just a camera in very intimate and challenging scenes. Then it was mixed and shown simultaneously at the same time above. It was such a fun way of working, and very Margiela I thought—that whole backstaginess.

Maison
Maison Margiela, Fall 2023 Ready-To-Wear
Photo: Filippo Fior / Gorunway.com
Maison
Maison Margiela, Fall 2023 Ready-To-Wear
Photo: Filippo Fior / Gorunway.com
Maison Margiela, Fall 2023 Ready-To-Wear
Photo: Filippo Fior / Gorunway.com
Maison Margiela, Fall 2023 Ready-To-Wear
Photo: Filippo Fior / Gorunway.com
1 / 2

Maison Margiela, Fall 2023

Each time it’s Count and Hen. For me, they embody Mr. and Mrs. Margiela. Their characters are always in the collection in some shape or form. There’s even a love child, but we’re yet to find out who the love child is.

FROM
FROM LEFT: Models Leon Dame, Colette Kanza, Emeline Hoareau, Lulu Tenney, Yilan Hua, and Olga Sherer conjure a long-ago Parisian demimonde
Photo: @maisonmargiela via Instagram

FROM LEFT: Models Leon Dame, Colette Kanza, Emeline Hoareau, Lulu Tenney, Yilan Hua, and Olga Sherer conjure a long-ago Parisian demimonde

Photo: @maisonmargiela via Instagram

Model
Model and actor Gwendoline Christie walks on water in silk-taffeta-mad, nip-waisted glory. Maison Margiela Artisanal designed by John Galliano throughout
Photo: @maisonmargiela via Instagram

Model and actor Gwendoline Christie walks on water in silk-taffeta-mad, nip-waisted glory. Maison Margiela Artisanal designed by John Galliano throughout

Photo: @maisonmargiela via Instagram

Maison Margiela Artisanal, Spring 2024—Artisanalogy

The blood that courses through our veins, the DNA, it’s true, it all appears here. In my life I’ve never seen a show so documented. I don’t know how to describe it, really. I think they said it went viral, because they can measure those things today, can’t they? After the third of the fourth day, people were still talking about it. But then after weeks and months they were still talking. The work that Pat [McGrath] had done, and how it had engaged all those kids into trying to do the makeup themselves. Inspiring them to put on trench coats back-to-front and be proud, and they too could do their look and walk like Leon. It was really something quite, quite moving. It’s why we do it. It’s why we do it.

Zendaya
Zendaya at the 2024 Met Gala
Photo: Marleen Moise/Getty Images

Zendaya at the 2024 Met Gala

Photo: Marleen Moise/Getty Images

Zendaya at the 2024 “Sleeping Beauties: Reawakening Fashion” Met Gala

We worked on Kim’s dress simultaneously with the collection. It’s not lace although it looks like lace; it’s tooled metal. Each piece is dipped in silver and it’s all mounted like you would a cabochon, like high jewelry. Kim is a real trooper, she will stand there for hours while one is working. A real perfectionist. I mean, I thought I was obsessed. She takes it to another level, and she’s so respectful of the partnership involved. And Zendaya, after I fit her in custom Margiela, she glided into the ballroom where we were working in a Givenchy couture dress [of Galliano’s own design, circa 1996] and my jaw dropped. The first thing I said was, ‘where’d you get that from?’ She owned it, it was hers. She wanted to both open the Met and close the Met in JG, respectively for Margiela and the house of Givenchy. That kind of blew me away. When she got on that red carpet—the shapes, the sensibility, as if Mr. Penn was in the room. That was a moment beyond for me.