Amidst a turbulent time in Hong Kong and beyond, K11 MUSEA has this week launched a dose of retail therapy in the form of multi-brand store K11|ANTONIA. The project is a collaboration between K11 and Milan-based fashion boutique and online platform Antonia, founded in 1999 by Italian style-setter Antonia Giacinti and now co-run with her partner Maurizio Purificato. The store, located in K11 MUSEA’s fashion hub MUSE EDITION, where Chiara Ferragni has also recently opened, brings together a curated edit of high fashion brands, including Bottega Veneta, Burberry, Chloe, Miu Miu, Jacquemus, Balmain and Alessandra Rich.

“We have always thought of Hong Kong as the most interesting international city to open a new Antonia location in. It has always been our dream,” say Antonia Giacinti and Maurizio Purificato. “The launch of K11|ANTONIA today marks our shared vision in which together we nurture different forms of fashion cultures and dialogues from around the world.”

The store is designed by Italian architect Vincenzo de Cotiis, as an extension of Antonia’s Milan boutique that he dreamed up in the renovated 19th century Palazzo Cagnola, in the city’s creative Brera district. Divided into three free-flowing spaces dedicated to men’s and women’s ready-to-wear and women’s accessories, the store is decorated with mirrors, stained glass, brass and marble, in a palette of predominantly gold, grey, beige and pink. Highlights include a translucent pastel-pink sneaker wall in the men’s department, made with specially-treated fibreglass, and a custom-sculpted curved marble installation island in the women’s that will display key seasonal looks.