Kim Kardashian needs no introduction. A mega influencer, entrepreneur and mother of four, Kim is a symbol in her own right, with an unmistakable face and figure that is recognisable across the world. Wearing Fendi’s Spring/Summer 2022 collection and jewellery by Bulgari, Kim fronts Vogue Hong Kong’s April issue about her latest venture, Skims, and shares thoughts on her style evolution and the most important values she’s passed down to her kids.

You have worked closely with some of fashion’s greatest names, from the late Thierry Mugler to Balenciaga’s Demna. How do you approach these partnerships? Can you share any memorable anecdotes from when you worked closely with a designer?

I’ve had the opportunity to work with so many incredible designers in the past few years and I really cherish all the time that I’ve been able to spend with such talented people. Every experience is unique – having the experience of working with Mr. Mugler was a once in a lifetime experience, and creating such an iconic piece for the Met Gala –he was such a visionary and he taught me what couture really means. Working with Demna, someone who’s willing to push boundaries and take risks allows for such freedom. When we came up with the Met Gala look for September 2021, we knew it would create a conversation about fashion and what it means today, which was an interesting narrative to be included in.

How has your style evolved over the past few years? What influences, inspiration and experiences led you to converge on this style?

My style is always evolving and I’m always looking for what’s next. Fashion isn’t stagnant, it’s always changing and I find that invigorating. I love going to the European fashion shows; I was just in Milan for Prada and Paris for Balenciaga. I love collaborating with designers and their input has influenced and inspired me to try new trends. Since launching Skims, I’ve really been able to see what’s happening in the landscape with a new lens, and how it will impact my designs to be able to intertwine our pieces with the latest fashion trends.

Skims collaborated with Fendi and partnered with Team USA to provide sleepwear, loungewear and underwear for both the 2021 summer games and 2022 winter Olympic and Paralympic games. What’s next for the brand? Are there any exciting upcoming projects or collaborations you can let us in on?

We just announced our Skims Swim launch, which I am so excited about! I’ve wanted swim for a really long time, so I cannot wait for this – I tested all the fabrics myself. The swimsuits are available in seven solid colours and can seamlessly go from day to night, poolside to party, the beach, and more – and we’ll have upcoming pop-ups around the swim line in Miami, Los Angeles, Japan, and Dubai so people can get to see the line in-person. We also just launched our maternity line, which is designed to support the bodies of new and expecting mothers.

We can now shop Skims in-store in Hong Kong as of last year. How has Skims been received in the Asian market? Where is your next expansion?

I know that consumers love to touch and feel the product in-store, so we were really excited to launch in Hong Kong. I’m really proud to see such a receptive response to the launch of the brand and we’re always looking for new markets to expand in as the demand has been high on a global level.

Can you explain the versatility of Skims and how it can accommodate different body types and skin tones?

I launched Skims because of my own struggle to find shapewear that fit me well and comfortably, so it was so important for us to make sure we provided versatile options for all body types and skin tones! From the beginning I wanted at least nine shades and an extended size range, so it felt accessible for all women.

‘The Kardashians’ will premiere on Hulu. What can we expect that might be different from KUWTK? What will this show NOT cover?

Our new Hulu show really takes a documentary style approach to filming which will give the viewers at home a more cinematic experience. Additionally, this will focus on us more individualistically, and our businesses, so we’re excited to share that part of our life more in depth as well. We’ve been really open about sharing things that are happening in our lives, and we can’t wait for the response.

Congratulations on passing the baby bar! Besides prison reform, what other areas of law do you hope to have an impact on or spread awareness about?

Thank you so much! The experience taught me so much and I’ve never worked so hard on something in my life. I had to be really diligent about studying and dedicated every spare minute I had to it. I’m very passionate about Criminal Justice Reform and I want to advocate for those who I feel they were wrongfully convicted. I dream of one day creating a successful law firm.