If you were a fan of The Simple Life, you’ll recall that Paris Hilton and Nicole Richie spent much of their time on the reality show rocking Juicy Couture tracksuits in every colour of the rainbow. For instance, in season three, they rode around the nation as interns on a Greyhound bus wearing cosy, colourful sweats in bright pink or green. But Hilton’s love of tracksuits didn’t end in the early aughts, when the show aired. Since then, she has continued to sport her signature tracksuits, even telling Vogue in 2019 that she still has an entire closet devoted to her Juicy Couture collection. It’s only natural, then, that Hilton should be getting into the tracksuit market herself. This week, she announced she’s designing her own line of them, and Vogue has an exclusive sneak peek at the designs.
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The decision to design her own assortment of tracksuits – which will be released in June – has been a long time coming. “It’s always been something I’ve been interested in creating,” she tells Vogue. “They’ve been my go-to since before I could remember.” Why is she such a fan of the athleisure look? “They’re comfortable and chic, and can make you feel glamorous while still being super fun and casual,” says Hilton. She’s certainly not wrong. Simply add an It-bag or shoe, and you have an on-trend Y2K look. “I love pairing my tracksuits with some statement jewellery and heels,” says Hilton. “The right accessories can switch up the whole vibe by dressing it up or down.”
While it’s hard to imagine Hilton in a tracksuit that isn’t Juicy, she says her own designs will be unique to her. Expect them to be girly and a tad over-the-top. In new photos of Hilton in the clothes, we get a glimpse at what’s to come. One cropped hoodie, in black and pink, features her catchphrase – “That’s hot” – in rhinestones. Another bright red tracksuit has star cut-outs on the leg. Bold colours will be a through line in the collection. “Pink is one of my favourite colours and I wear it as much as possible, but I spent a lot of time choosing the best colours and shades in the softest velour,” says Hilton.
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If you’re looking to get your hands on Hilton’s tracksuits, you’ll have to wait until June, when they will be available on her own website. Select, to-be-announced retailers will start carrying them in September. Prices start at £70 for velour pants, to £85 for the blingy hoodies. Hilton assures that, no matter one’s taste, “there’s a tracksuit style for every occasion”. She considers it worth the investment. “The tracksuit is a forever wardrobe staple because it’s elevated comfort that you can wear anywhere,” she says. “You can wear it while shopping, or at home.”
Editor
Kaitlyn Lai
