The most timeless fashion trend of 2023 is loud but muted, unmissable but discreet, polished but relaxed: it’s quiet luxury. If you’ve been on the internet, or if you are a Jennifer Lawrence fan, then you would have noticed the pared back aesthetic that has been dominating street style and influencing runway.

The No Hard Feelings star’s most recent New York City look starred The Row’s belted trench coat, quiet luxury’s royalty. On the runway,  Miu Miu embraced a muted-colour palette for its Autumn/Winter 2023 collection and shed away snake-skin prints from the year before. 

Quiet luxury encapsulates an old-money flair that propagates an IYKYK mentality: no logos on show, but making a statement for the keen eye. It’s not about owning a Succession wallet, but dressing like you do — and that means inconspicuousness and demure. 

 

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Among the deep sea of “-cores”, quiet luxury differentiates itself with an aesthetic anchored on the fundamentals of fashion: getting the tailoring spot-on and sticking to a neutral-coloured palette. With these enduring principles, it is difficult for quiet luxury to go out of style. 

The fashion crowd’s appetite for a timeless wardrobe has been awakened — and not only because celebrities are looking fabulous in elevated classics. But, we see you Sofia Richie in your sleek Mugler number and “something bleue” Khatie Leibel Dress.

 

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When the (don’t say it!) pandemic stripped us down to our bare essentials, the excessiveness of our wardrobes were put into perspective. At the same time, sustainability has increasingly been woven into the fashion conversation whereby consumers are more conscious of their own environmental impact. So, those who have exhausted their expressive maximalist phase post-pandemic, and those who simply don’t want to participate in the “–cores” du jour are opting for minimalistic investment pieces that can last past the month. 

Essentially, if anything is to be purchased, make it count.

Anyone that subscribes to that notion was probably thrilled by the launch of Phoebe Philo’s namesake brand earlier this year. Some are even convinced that her return is the undercurrent for this recent quiet luxury affliction. 

Just because the trend is quiet doesn’t mean it has nothing to say. Here are our favourite quiet luxury picks that will stand the test of time.

The Sunnies: Keep It Low-Profile

The Coat: Main Character Moment

The Shell Down: Winter Escape

The Shirt: One For Every Occasion