In the fast paced world of fashion, designers like Rejina Pyo are a breath of fresh air. Her brand focuses on making clothes that last, surpassing time and trends, while still elevating what she would describe as “clothes that women want to wear in their everyday life.” Enlivened yet refined, eclectic yet versatile, Pyo’s looks reflect what she perceives as a modern woman’s choice to dress as she feels from one day to the next, entirely differently if that may be. And it’s not going unnoticed, with Pyo accoladed with the British Emerging Talent Womenswear at last year’s Fashion Awards. “I will never forget the first time I saw someone in the street wearing Rejina Pyo,” she says, “it was an amazing moment for me.” 

Born in Seoul, where she lived until moving to London in 2008 to study at Central Saint Martins, Pyo brings a South Korean perspective to the London fashion space, where she designed for labels Roksanda and Raeburn before starting her own in 2014. “I knew that I wanted to be a designer and have my own brand from a young age,” says Pyo. “My mother was a designer and I loved playing with her fabrics and coming up with my own creations. There are design elements in the collections inspired by South Korea, and, every time I go back, I visit the amazing museums and neighbourhoods and come back even more inspired.”