Rihanna is set to debut her first Fenty ready-to-wear collection on May 24th via a pop-up in Paris, followed by an online release on May 29th at fenty.com. Ahead of the highly-anticipated drop, the LVMH-backed label has shared its first campaign video featuring a diverse cast of women set in locations “from Barbados to Paris.”
Much in line with Fenty Beauty’s 50-shade-range and the all-inclusive approach of the Savage X Fenty lingerie collection, Rihanna’s Fenty brand plans to be a “disruptive” force in the luxury fashion world. It will focus on direct-to-consumer online sales, new product drops every few weeks, and expand the women’s luxury fashion size range to a French size 46 (UK size 18 or US size 16).
Rihanna seen out wearing Fenty on January 15, 2019 in New York City.
Photo: Getty Images
The keen Badgal Riri fan might have noticed the musician-turned-style-magnate wear a few of her Fenty collection pieces out in public. “I’m thick and curvy right now,” said Rihanna in an interview with the New York Times. “So if I can’t wear my own stuff then, I mean, that’s not gonna work, right?”
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