NewJeans may be feeling “super shy” lately, yet these girls have been anything but timid in the world of music and fashion. Dubbed the monster rookies of K-pop, the quintet skyrocketed to worldwide fame within mere days of their debut in July 2022, making history as the latest girl group to break the Guinness World Record for “Fastest K-pop act to reach 1 billion streams on Spotify”, surpassing global musical phenomenon BTS. And the real twist? It only took them 219 days with less than 7 songs in their discography back then.

Despite their young age, every single member of this K-pop quintet has landed global brand ambassadorships for some of the biggest names in luxury that have us going “OMG”: Minji for Chanel, Hanni for Gucci, Danielle for Burberry and YSL Beauty, Haerin for Dior and – last but not least – Hyein for Louis Vuitton, the youngest ambassador in Louis Vuitton history.

In their recent performances for their eponymous single “New Jeans”, the members embraced a Powerpuff Girls-inspired style with monochromatic colour-blocked outfits that echoed those of the cartoon characters they embody. Nostalgic influences have been ever present in their everyday style comprising cropped graphic tees, low-slung baggy cargos and schoolgirl micro-minis that hark back to the noughties. Oh, and plenty of denim too — they are NewJeans for a reason.