Above all fabrics, linen knows how to play it cool: beating heat and delivering style. Woven from flax fibres, linen absorbs heat slowly and possesses unique moisture-wicking properties. Dry, lightweight, and breathable, linen is the perfect antidote to humid Hong Kong summers. Not only are linen outfits timeless, the fabric itself is too – compared to cotton and synthetic fabrics, linen is more durable and wastes less water in the production process. 

Practicalities aside, the airy fabric adds a touch of nonchalant charm to any outfit and can be dressed both up and down with ease. One moment, you’re channelling your inner Greek goddess in a flowing white maxi; the next moment, you’re frolicking at the beach in loose boxer shorts. Linen ensembles are incredibly versatile, shifting from relaxed to sophisticated to everything in between.

Regardless of style or occasion, linen deserves a permanent spot in your wardrobe. Here is a roundup of our favourite ways to wear linen this summer. 

Vision In White

Step aside, LBD. This summer is all about the LWD: Linen White Dress! A staple for summer, white linen dresses marry comfort and elegance. Whether you’re strolling across the sand or sipping cocktails at a garden party, slipping on a white linen dress will instantly elevate your style for any occasion. The LWD wins on simplicity: crisp white and fresh linen combine to make a summer classic. 

Boho Chic

Think linen and you might imagine a sea of beiges and neutrals, but there is a whole world of boho chic waiting to be explored. Unleash your inner free spirit this season with vibrant prints, playful fringes, and billowing maxis. With minimalism out and maximalism in this summer, live out loud with linen pieces that scream you.

Coastal Charm