Saint Laurent’s Winter 2023 campaign unveils a captivating and provocative melodrama that epitomises the brand’s excellence. Directed by Glen Luchford and featuring art direction by the House’s creative director, Anthony Vaccarello, this campaign encapsulates the essence of Saint Laurent women, who thrive during nightfall and asserts their freedom.
Against the atmospheric backdrop of a dimly lit parking lot, the Saint Laurent woman exudes confidence, donning breathtaking looks adorned with plunging necklines, angular proportions, and razor -sharp tailored silhouettes. The brand soars to new heights with their impeccable blend of 80’s power shoulders and contemporary sleekness, resulting in masterpieces imbued with confidence and style.
Anthony Vaccarello’s latest vision for the Saint Laurent women stays true to the brand’s original essence, with a passion for reinventing menswear staples, such as the tuxedo jacket, for the modern woman. Iconic accessories like the YSL 653 Leon Sunglasses, Lee Slingback pumps, and oversized cuffs, synonymous with the brand, also make a striking appearance.
As the campaign unfolds, models fearlessly plunge into dark bodies of water, symbolising the audacity of the modern woman who courageously embraces life’s challenges, ready to conquer the world with unwavering determination.
Editor
Timothy Tse
