VENICE, ITALY - AUGUST 31: (EDITORS NOTE: This image was processed using digital filters) Lady Gaga walks the red carpet ahead of the 'A Star Is Born' screening during the 75th Venice Film Festival at Sala Grande on August 31, 2018 in Venice, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)

VENICE, ITALY - AUGUST 31: (EDITORS NOTE: This image was processed using digital filters) Lady Gaga walks the red carpet ahead of the 'A Star Is Born' screening during the 75th Venice Film Festival at Sala Grande on August 31, 2018 in Venice, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)

Valentino和Lady Gaga曾經創造過不少令人難以忘記而驚豔的時裝時刻,例如2018年Lady Gaga穿上品牌粉紅色羽毛晚裝踏上威尼斯影展的红地毯。還有剛在MTV VMAS穿上銀色閃片緊身衣和白色羽毛斗篷的Valentino Haute Couture,可見她與品牌的良好關係,難怪Valentino Beauty推出新香水時也邀請這位天后當代言人。

 

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早於2018年已有傳聞指出Valentino會推出Valentino Beauty,其實品牌一直跟Puig合作推出香水,直到2018年正式宣佈由L’Oréal接手研發香水和彩妝系列。經過兩年多,Valentino Beauty終於有新動向,除了正式開設了新的社交平台帳號外,更加推出新香水和發佈Lady Gaga新拍的片段。

 

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今次推出的香水跟以往少女味的香水不同,以型格奢華的金色為主,加上窩釘點綴,簡單得來充滿品牌的標誌性風格。在片中,Lady Gaga穿上華麗的紅色裙,但卻以簡單近素顏的真面目示人,貫徹品牌對美的新定義,迎合美容界不一樣的傳統。所以作為打頭陣的Lady Gaga同樣以此為宗旨,以擁抱自己的個性、以聲音為力量等為主題。

 

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雖然新香水不是有太大的驚喜,因為很多美容迷反而期待品牌新推出的首個彩妝系列,不過L’Oréal向來精於把時裝品牌融入於美容界中,結合兩者元素來掀起熱潮,相信會陸續為大家帶來驚喜。