入口處還有能根據大家身形和肢體動作改變形態的鏡面裝置，猶如重現 Burberry 2020 年秋冬時裝展「記憶『鏡』界」的鏡面場地設計；另外還有店內專屬的「風衣體驗」空間，大家可以透過社交貨幣解鎖此空間，感受這個 Burberry 標誌性產品如何抵擋不同天氣。

由 Burberry 的悠久歷史到 Riccardo Tisci 的創意世界、動物王國等主題，這間實體精品店有不同主題的空間及三個不同特色的試衣間讓大家探索，另外，服裝吊牌上還有QR 碼，讓大家用微信迷你程式查看最新產品資料及故事，以此累積社交貨幣，讓零售體驗更為數位化。

變革就在彈指之間，今次「Burberry 空 ·間」首站設於深圳，還將陸續有其他概念店，值得期待。

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用虛擬貨幣替 @Burberry 吉祥物鹿仔換靚衫手袋，及享用店內食物，還可以透過手機程式預約店內 Thomas’s Cafe ，還有互動式櫥窗、掃QR碼了解最新系列，#Burberry 目標是將這個「社交零售」概念精品店推廣至各地分店，今天首站開幕為深圳。 點擊 @VogueHongKong 簡介的likeshop選擇不同連結了解完整文章 British heritage brand #Burberry is introducing the concept of social retail, combining the physical and virtual shopping experience. Through the medium of WeChat, the brand hopes to connect its online and in-store customers through a series of experiences, each earning "social currency," including the exchanging of clothes and "It" bags, making reservations at Thomas's Cafe, and scanning product QR codes that provide intel on the latest collection. #Burberry's first venture of this kind launches today in tech capital Shenzhen. Follow @VogueHongKong’s link in bio to find out more #voguehkfashion

A post shared by Vogue Hong Kong (@voguehongkong) on Jul 30, 2020 at 7:41pm PDT

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