Fashion 16 Jul 2019

Dior 歷史時裝屋 30 Avenue Montaigne落成在香榭麗舍大街

Dior近來重覆提及30 Avenue Montaigne這座建築物，它是Dior先生發跡的時裝工作室，我們除了在Haute Couture Fall/ Winter 2019上看到這座建築物的蹤影，香榭麗舍大街上的分店亦換上了30 Avenue Montaigne的外貌。這些舉動的原因，應該不是只為推銷手袋30 Montaigne這樣簡單吧？

by Daniel Cheung

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On one of the most beautiful avenues in the world, the new #DiorChampsElysees boutique stands majestically, surprisingly reminiscent of the House’s beloved mansion at 30 Avenue Montaigne which is evoked in a giant handmade drape covering the façade of the new store. On display inside are the women’s and men’s ready-to-wear and accessories, as well as jewelry, perfumes and Dior Maison designs, with a range of special creations and personalization services exclusive to the store, located at 127 Avenue des Champs-Elysées! © @KristenPelou

A post shared by Dior Official (@dior) on Jul 15, 2019 at 3:43am PDT

張愛玲的《更衣記》說道「在政治混亂期間，人們沒有能力改良他們的生活情形。他們只能夠創造他們貼身的環境——那就是衣服。我們各人住在各人的衣服裏。」Christian Dior先生在二戰後創下The New Look，在 30 Avenue Montaigne發跡，以短短十年創下了影響世人的時裝屋。由戰亂到戰後，由衣服到建築物，Christian Dior好像一輩子也在創造我們的「貼身環境」，現任創作總監Maria Grazia Chiuri不能重塑他的設計來提醒他的精神，索性直接把House of Monreigne的舊面貌搬到香榭麗舍大街上的店鋪#DiorChampsElysees 。

地址：香榭麗舍大道127號