LA SPEZIA - APRIL 20: Diana Princess of Wales with Prince Charles on board a ship at the naval base on April 20, 1985 in La Spezia, Italy during the Royal Tour of Italy. Diana wore a dress by Catherine Walker with a hat by Kangol (Photo by David Levenson/Getty Images)
LA SPEZIA - APRIL 20: Diana Princess of Wales with Prince Charles on board a ship at the naval base on April 20, 1985 in La Spezia, Italy during the Royal Tour of Italy. Diana wore a dress by Catherine Walker with a hat by Kangol (Photo by David Levenson/Getty Images)
1960年代,Kangol 加入了設計師 Pierre Cardin 和 Mary Quant,他們開始為那些知名人士設計帽子,比如 Beatles 樂隊甚至已故的戴安娜王妃。這種名人的曝光率引起了美國市場的注意,美國人很快就開始想知道在哪裡可以買到自己的 Kangol 帽子。這時,該品牌開始使用標誌性的袋鼠標誌,可是卻與潮流背道而馳,沒有一頂 berets 帽子來自唐人街。
circa 1987: A candid portrait of rapper LL Cool J wearing a black Kangol hat, large gold chain necklaces, and a red-and-white warm-up jacket at the American Music Awards. (Photo by Fotos International/Getty Images)
circa 1987: A candid portrait of rapper LL Cool J wearing a black Kangol hat, large gold chain necklaces, and a red-and-white warm-up jacket at the American Music Awards. (Photo by Fotos International/Getty Images)
但將 Kangol 推向嘻哈圈的卻是1980年代的時候,則因為 LL Cool J. 這位著名的饒舌歌手的影響力而改變了市場規則。人們紛紛購買LL Cool J所戴的帽子,英國品牌在美國的銷量大增。隨後無數的說唱歌手紛紛效仿,包括 Run-DMC、Grandmaster Flash、Slick Rick 和 Missy Elliott 等等。Brooklyn 的嘻哈團體UTFO 甚至有一個成員叫 Kangol Kid,可見大家對 Kangol 帽子的喜愛程度。另外在《New Jack City》電影中由 Wesley Snipes 飾演的標誌式角色 Nino Brown,便擁有着大量各種Kangol 帽子搭配造型。
NEW YORK - MAY 1985: Joseph Simmons, Darryl McDaniels and Jam Master Jay of the hip-hop group "Run DMC" pose for a portrait session wearing Addidas sweat suits in front of the Empire State Building in May 1985 in New York, New York. (Photo by Michael Ochs Archives/Getty Images)
NEW YORK - MAY 1985: Joseph Simmons, Darryl McDaniels and Jam Master Jay of the hip-hop group "Run DMC" pose for a portrait session wearing Addidas sweat suits in front of the Empire State Building in May 1985 in New York, New York. (Photo by Michael Ochs Archives/Getty Images)
如今 Kangol 頭飾的時尚迭代產品,如Furgora Spitfire,在90年代推出,並由Samuel L. Jackson 展現。而在1970年代,Eminem 在他的 Beautiful視頻中戴上了一頂Kangol棉質斜紋軍帽,Ludacris、T.I.、Rick Ross和ScHoolboy Q 等人也都戴上了Kangol頭飾,其地位堪比的Nike、Stüssy 和 Carhartt 等關鍵潮流設計同一個界別。