Fashion 4 Dec 2019

時裝界的社會責任： Gabriela Hearst 宣佈與慈善組織Save The Children合作，推出幫助也門孩童計劃

時裝一直與生活緊密相關，而一直以不同方式履行社會責任的時裝品牌 Gabriela Hearst，最近就宣佈將和慈善組織 Save The Children 合作，推出專為也門（Yemen）受災難的孩童而設的慈善計劃。

by Karma Cheung

時裝界對可持續發展一向很上心，而在環境和各個社會議題都有一定影響力。最近，烏拉圭設計師 Gabriela Hearst 宣佈和非營利組織 Save The Children 合作，將為活在戰亂困境中的也門兒童提供資金援助。她宣布將自己同名時裝品牌在12月2日至12月9日間的銷售額淨收益全數捐給非營利組織 Save The Children。這個舉動是為了幫助正活在也門困境中的孩童，而選擇這個組織則是因為 Save The Children 是僅有的外界可以聯絡到的當地非營利組織。她相信這次合作能幫助也門孩童，亦能讓增加大家對這個事件的關注度。

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These are pictures of Yemen from 2012 before the war started (2015) that my dear friends Stacey & Terry McDonnell took. Now it is war torn and 12 million children needs desperate help and assistance. Tomorrow our @savethechildren #yemen campaign starts. We are giving ALL our net proceed generated from 12/2 to 12/9 in our stores and e-commerce. This crisis has fallen out of the media but is still very present and STC is one of the few and largest NGO’s that at high risk is allowed to operate in Yemen. I have been fortunate enough to see STC in action in the field. It is extraordinary the work they do for children in remote places, conflict torn with broken infrastructures or none at all. Real life hero and heroines. #savethechildren #yemen #gabrielahearst

A post shared by Gabriela Hearst (@gabrielahearst) on Dec 1, 2019 at 10:54am PST

除了這次關注也門戰爭的兒童情況外，Hearst 一直很關心不同環保和社會議題。她在今年九月亦曾與非營利組織 Save The Children合作，與 Mytheresa 聯乘推出女裝系列，並將其中20％的銷售額就用於 Save The Children。能在設計服裝時又一直關心社會，不忘企業的社會責任，可能就是LVMH賞識她的其中一個因素。