災難當前，品牌們有力出力。自從疫症蔓延至全球各地，Gucci一個月前透過兩項眾籌活動，共捐款200萬歐羅，對抗新型冠狀痛毒的威脅（COVID-19）。當中一半捐款給予國防部，用作加強意大利的醫療服務，例如建設更多的病床等等。

除了捐款，Gucci發起#GucciCommunity活動，邀請品牌好友，分享他們隔離期間的生活及散播正面思維，讓大家知道這段時期雖然生活艱難，但只要團結，我們就沒有解決不了的事。以下是今次活動的精選內容，你會否從中獲得啟發？

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“The stillness is forcing us all to reimagine ourselves, reimagining a tomorrow that we don’t even know when it’ll come. However, I am imagining it as different, even better maybe. Essentially, I feel very different,” @alessandro_michele is pictured at his home in Rome with his two Boston terriers Bosco and Orso, where he is spending the time between working, reading poetry and re-reading the novel ‘The Magic Mountain’ by Thomas Mann, “it’s an incredible novel, where this apparently still time is told in a sublime way,” then knitting and learning to play the guitar. His images are the first in a series by artists and talents, part of the #GucciCommunity who express a message of empathy, kindness and well-being through creativity. #AlessandroMichele The #GucciCommunity stands behind aiding those most vulnerable in this crisis, join by donating now to the @unfoundation’s #COVID19 Solidarity Response Fund in support of the World Health Organization @who, and locally with @intesasanpaolo's #ForFunding campaign which supports the Italian Civil Protection Department #DipartimentoProtezioneCivile.

A post shared by Gucci (@gucci) on Apr 10, 2020 at 5:13am PDT

#1 像設計師Alessandro Michele利用充分時間讀書和學習！

「停擺狀況逼我們對自己重新審視，面對不知何時降臨的『未來』，更有另一種想像。我認為未來必定會變得不一樣，說不定是件好事。」Gucci創作總監Alessandro Michele在羅馬的家中，讀着Thomas Mann的《The Magic Mountain》「這是一個精彩絕倫的小說，以崇高的方式描述靜止的時間。」除此之外，他在編織、及學習彈奏結他。

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Pictured, @eltonjohn’s notebook where he is at home searching for and listing new artists for his Rocket Hour weekly radio show, hosted by Apple Music. “I’m listening to lots of new music, discovering new artists and preparing my Rocket Hour radio show to share my discoveries with the world.” The singer songwriter and performer message to the #GucciCommunity is that from hard times, great creativity is born. “Out of difficult periods like this comes extraordinary creativity.  I’m excited to see and hear the creative voices that will emerge from this global crisis.” If he could choose a song to define this period it would be ‘We Are Family.” #AlessandroMichele @alessandro_michele 
The #GucciCommunity stands behind aiding those most vulnerable in this crisis, join by donating now to the @unfoundation’s #COVID19 Solidarity Response Fund in support of the World Health Organization @who, and locally with @intesasanpaolo's #ForFunding campaign which supports the Italian Civil Protection Department  #DipartimentoProtezioneCivile

A post shared by Gucci (@gucci) on Apr 17, 2020 at 8:22am PDT

#2 作曲家Elton John發掘更多未知事物，與大家分享！

「我在聽很多新的音樂，發掘新的藝人及準備在我的 Rocket Hour 電台節目（Apple Music舉辦）上與大眾分享我的所聞所見。」「越艱難的時期越能孕育非凡創意，我為此感到期待！」作曲家 Elton John 還認為最適合現時聽的音樂是《We Are Family》。