Gucci正在傳播一種社會責任的信息——這個意大利品牌推出了Gucci Equilibrium的Instagram賬號，與最近更新的網站Equilibrium.gucci.com 帶來協同效應。由於時尚界無法不面對社會本身的改革，成立這兩個平台，旨在強調品牌對環境倡導和人權的承諾。

早在在2018年，Gucci首次推出Gucci Equilibrium網站，以此向消費者展現其目標和活動，並鼓勵他們積極參與對話。品牌還創建了#GucciCommunity的標籤，以便更好地與受眾保持聯繫，跟他們圍繞與人類和地球有關的話題積極進行討論，這是Gucci Equilibrium的兩個核心。

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#GucciEquilibrium and People: Creating Changemakers. The #GucciCommunity unify their voices as Changemakers both inside and outside the company. Gucci Changemakers is a global program that aims to support industry change and to foster unity through community action, through the development of three initiatives. The Gucci Changemakers volunteering program, launched in January 2019, empowers @gucci employees around the world to engage more deeply with their local communities. Gucci employees volunteered for 11,000 hours in 2019, collaborating with over 200 NGOs. The Gucci Changemakers North America Impact Fund is a $5 million annual grant aimed at creating social change by focusing on three areas of impact: social justice and equality, art and culture and education. The fund focuses on organizations working in 12 communities across North America. The Gucci Changemakers North America Scholarship Programs provide scholarships to undergraduate students with unmet financial needs interested in the fashion industry. Recipients receive an academic scholarship for up to $20,000 in addition to mentorship and virtual internship opportunities through Gucci America. Discover more on the new #GucciEquilibrium site through link in bio.

A post shared by GUCCI EQUILIBRIUM (@gucciequilibrium) on Jun 8, 2020 at 1:56pm PDT