正當一些歐洲國家正需要在未來幾週被迫待在家中時，Gucci推出了一項虛擬遊戲供時裝愛好者們消遣且發揮創意。創作總監Alessandro Michele推出了Gucci專屬App內、名為Gucci Sneaker Garage的數碼平台，可以重看Gucci時裝展，聽Podcast，甚至玩遊戲之餘又有了新的功能。

 

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Rolling up the door to the #GucciSneakerGarage, a new destination on the Gucci App that takes inspiration from the spirit of garages as the hotbed for talent and ideas, where successful start-ups are born, and the place where some sneakerheads store and categorize their collections. Inside the new section on the App is the sneaker generator, where gamers can custom hybridize Gucci sneakers using different elements of the styles and House motifs, and share and vote on the best designs. Talents were invited to use diverse mediums to recreate Gucci sneakers, resulting in artworks displayed in a virtual gallery. Connecting to gaming communities, the Gucci Virtual 25 and other Gucci sneaker designs are also available on @agletapp, where they are wearable on immersive platforms @roblox and VRChat through game patches included in the purchase, along with additional customized contents. @alessandro_michele #AlessandroMichele Discover more through link in bio.

A post shared by Gucci Official (@gucci) on Nov 1, 2020 at 5:00am PST

Gucci也趁機於遊戲《Aglet》中發售首款虛擬波鞋Gucci Virtual 25，同時推出品牌各款運動鞋，玩家可透過購買時包含的遊戲修正檔，於大受歡迎的沉浸式平台Roblox及VRChat穿上設計。即是在基本鞋型的基礎上任意改造、添加元素，你還可以通過選擇鞋面鞋底選項、鞋底以及你最喜歡的圖案，來個性化你的波鞋，再拍照或錄製視頻，分享在個人平台上，十分有80年代的數碼美學風格。

如果你需要一些靈感的話，已經有一眾藝術家示範在現實世界改造Gucci不同款式的經典波鞋。加上視頻、甚至將其解構至完全沒有實用功能，將波鞋更像是當作畫布。