復活節假期完結，相信這節日是不少商家用作量度人們在疫情下消費意慾的機會。不少本港店鋪也延長了營業時間，暫時未有數據顯示業積有否反彈。剛巧內地因疫情放緩，重開不了店鋪，而當中的贏家，非Hermès莫屬 。

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The Birkin Bag, an open secret. It’s 1984. On a Paris-London flight, a woman is seated beside a man. Perfect strangers. Once in the air, she searches through a shopping bag in the locker above her. Disaster! The contents fall out all around. The man helps her pick everything up. Speaking French with a strong English accent, she complains that she can’t find a bag to hold all her stuff. The man is Jean-Louis Dumas, the artistic director of Hermès. Pure chance put them together. They chat, he sketches. Listening to her wish list he designs a bag, before they land, that will take Paris by storm. Named for that same young woman, a certain Jane… Birkin. #Iconicbyaccident #Innovationinthemaking #Timelessstar #BirkinBag #Hermes

A post shared by Hermès (@hermes) on Apr 13, 2020 at 1:00am PDT

相信去年Hermès沒有預視到全球受新型冠狀病毒的威脅，但是它剛好推出唇膏系列，讓人在經流低迷時一解物慾需要。更加不能相信，Hermès 能預視中國疫情能在四月逐漸受控，偏偏它在此時開設新店，引來一眾禁（購物）慾已久的人們大灑金錢。說的是Hermès 廣州太古匯旗艦店於4月11日開幕，首日營業額達1900萬人民幣的驚人成積。