NEW YORK, NEW YORK - JUNE 25: Kim Kardashian is seen in the Lower East Side on June 25, 2019 in New York City. (Photo by Gotham/GC Images)

NEW YORK, NEW YORK - JUNE 25: Kim Kardashian is seen in the Lower East Side on June 25, 2019 in New York City. (Photo by Gotham/GC Images)

正努力研讀法律的美國真人騷明星及企業家Kim Kardashian或許還應好好鑽研商標的學問。她日前推出自己的功能性內衣品牌Kimono，意在為女性提供方便與解決辦法卻引起了軒然大波。”Kimono”是通用的「和服」名稱，為日本的傳統服飾，經常於正式場合穿著，固然激起了文化佔有的爭議。

對很多人來說，日本的和服Kimono並不只是衣服，「它們是為慶祝活動，神聖的儀式和生活的里程碑而穿的服裝。它們是我們家族故事的一部分，對於我們中的一些人來說，這些故事都意味著遺留下來的故事以及不再與我們在一起的人。」一位美日博主及教育家Emi Ito這樣解釋道。對一般人來說，Kimono與Kim Kardashian為幫助穿著禮服而設計的內衣確實毫無關係，不過習慣將自己名稱融入自己品牌是Kim Kardashian一貫喜愛的噱頭（如基於她真人形象而設計的emoji便名為Kimoji）。

女性福音還是惡夢？Kim Kardashian 推出塑身衣個人品牌再挑戰多元審美

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女性福音還是惡夢？Kim Kardashian 推出塑身衣個人品牌再挑戰多元審美

Fashion

 

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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

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繼Kim Kardashian宣佈成立品牌Kimono一週後，這樣的批評及呼籲她停止商標註冊仍然不斷。甚至日本京都市前市長門川大作(Daisaku Kadokawa)也在他的Facebook頁面上給Kardashian發了一封信，說「我寫這封信是為了表達我們對和服的看法，並要求你重新考慮你使用Kimono這個名字作為你的商標的決定。 」

經過一週末的轟炸，Kim Kardashian終於回應到「我總是不斷在聆聽、學習和成長我非常感激人們給予我的熱情和不同的觀點，」她寫道。「當我宣布我的塑身衣系列的名字時，我的想法是出於最好的意圖。」其後她在Twitter及Instagram都回應到「我的品牌和產品的核心是包容性和多樣性，經過仔細的思考和考慮，我將以新的名稱推出我的Solutionwear品牌。」

 

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Cherry Mui