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The House of Givenchy is pleased to announce the appointment of Matthew M. Williams as Creative Director, effective June 16th, 2020. Matthew M. Williams will take on all creative responsibilities for Women’s and Men’s collections. Sidney Toledano, Chairman and CEO of LVMH Fashion Group, declares: “I am very happy to see Matthew M. Williams join the LVMH Group. Since he took part in the LVMH Prize, we have had the pleasure of watching him develop into the great talent he is today. I believe his singular vision of modernity will be a great opportunity for Givenchy to write its new chapter with strength and success.” Renaud de Lesquen, CEO and President of Givenchy, states: “I want to warmly welcome Matthew M. Williams to the beautiful Maison Givenchy. I am convinced that, with his unapologetic approach to design and creativity and in great collaboration with the Maison's exceptional ateliers and teams, Matthew will help Givenchy reach its full potential.”

A post shared by GIVENCHY (@givenchyofficial) on Jun 15, 2020 at 7:30am PDT

街頭風格 Alyx 創辦人 Matthew Williams 是 Givenchy 的第七任女裝設計師：「我很感謝 LVMH 集團對我的信任，有機會讓我畢生夢想實現。在這個前所未有的艱難時代，我希望與自己團隊和同事一起給予社會希望，甚至以積極的改變貢獻社會。」

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A voice note from our new Creative Director, @MatthewMWilliams.

A post shared by GIVENCHY (@givenchyofficial) on Jun 15, 2020 at 6:15am PDT

Matthew Williams 曾經為 Lady Gaga 和 Kanye West 執導過藝術創作的他，光是 Lady Gaga 的 Bad Romance 造型將亞文化與 Alexander McQueen 結合，便足以證明 Matthew Williams 對時尚品味不僅僅是敏銳如此簡單。甚至能輕而易舉地掌握街頭品牌的精髓，與 Virgil Abloh 聯手合作推出 #BEEN #TRILL。

更是繼 Virgil Abloh 之後，同樣沒有受過正式時裝設計教育，憑著卓越前衛的藝術視野獲得 LVMH 青睞的 Matthew Williams，雖然 Alyx 的設計偏向樸素簡約，但其具有實用主義的設計成功在街頭設計的服裝內佔據一席位。

過去 Clare Waight Keller 利用了三年的時間重扶 Givenchy 復興高級訂製，更找來年輕的流行音樂小天后 Ariana Grande 代言、又為梅根王妃設計婚紗等舉動，無不為品牌注入嶄新的形象。而 Matthew Williams 將會反其道而行嗎？ 究竟會為 Givenchy 注入甚麼樣的設計元素呢？

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